Full-Stack SaaS Growth Marketer for Workplace Technology Subscription Platform

# Full-Stack SaaS Growth Marketer (Meta Ads, Funnels, Conversion Optimization) ## About Us Perle Communications, Inc. is seeking an experienced SaaS growth marketer to help launch and grow EmployPro Tech™, a subscription-based workplace technology platform. This is an initial 90-day pilot engagement with the potential for ongoing work based on performance and results. ## About EmployPro Tech EmployPro Tech is a workplace decision-support platform designed to help employees think through workplace challenges, evaluate situations objectively, and make more informed decisions. Our goal is to attract qualified users, convert trial users into subscribers, and establish a repeatable, cost-effective growth process. ## Scope of Work The selected consultant will: * Review our website, messaging, and subscriber journey * Assess current marketing assets and identify opportunities for improvement * Recommend and implement customer acquisition strategies * Create and optimize Meta and/or Google advertising campaigns * Improve landing-page conversion performance * Develop basic email follow-up and conversion sequences * Monitor analytics and key performance indicators * Test and refine audience targeting, messaging, and campaign performance * Develop a practical content marketing strategy * Recommend website, social media, and video content topics * Assist with content publishing and promotion across appropriate channels * Identify the most cost-effective path to subscriber growth * Provide strategic recommendations throughout the engagement ## Communication & Reporting Expectations The selected consultant will be expected to take ownership of project communications. This includes: * Scheduling and hosting recurring status meetings * Providing concise written progress reports before meetings * Reviewing key metrics, completed activities, challenges, and recommendations * Maintaining action items and next steps * Proactively identifying risks, opportunities, and required decisions * Responding to communications in a timely and professional manner ## Content & Video Strategy We expect the selected consultant to provide guidance regarding content marketing, including: * Recommended video topics * Messaging and content calendars * Social media posting strategy * Website content recommendations * Suggestions regarding content that can be repurposed across channels Applicants should indicate whether they also provide: * Video editing * Captioning * Social media publishing * Creative development Please note that we are not seeking a full-scale video production agency at this time. ## Budget Important: Our total monthly budget is approximately $1,000-$1,500 USD, including advertising spend, management fees, and any recommended tools. Please explain how you would allocate this budget and what results you believe are realistic within those constraints. ## Required Experience Please apply only if you have experience with: * SaaS or subscription-based products * Meta Ads and/or Google Ads * Conversion Rate Optimization (CRO) * Lead generation * Email marketing * Marketing analytics * Customer acquisition and growth marketing ## Success Metrics Applicants should describe how they would measure success during the first 90 days, including: * Website traffic * Lead generation * Trial signups * Subscriber growth * Conversion rates * Customer acquisition costs ## To Apply Please include: 1. A brief summary of your SaaS growth experience. 2. One or more examples of subscription products you have helped grow. 3. Your recommended 90-day strategy for EmployPro Tech. 4. How you would allocate a total monthly budget of $1,000-$1,500. 5. The metrics you would use to measure success. 6. Your preferred communication and reporting cadence. We value practical thinking, clear communication, measurable results, and a collaborative approach. We are less interested in marketing buzzwords and more interested in thoughtful, data-driven execution.