Full-Time E-Commerce Growth Manager / Paid Media Manager for MakerMade CNC Brand

MakerMade needs a full-time E-Commerce Growth Manager / Paid Media Manager who can take ownership of growth, not just “manage ads.” We sell CNC machines and maker products through Shopify, and we need someone hands-on who can help improve Google/Meta ads, Shopify conversion, Klaviyo/email flows, content, AI/SEO visibility, affiliate/influencer outreach, Amazon strategy, reporting, and product launch execution. This is a long-term role for someone who wants to be part of the team, communicate daily, review performance carefully, and help us grow sales. ABOUT MAKERMADE MakerMade sells CNC machines and related products for hobbyists, makers, woodworkers, small workshops, schools, and customers who want large-format CNC capability without the cost of a traditional industrial CNC machine. Our main product today is the M2 CNC machine. We are also preparing for a refreshed CNC500 machine and additional product expansion over the next 3-6 months. We sell primarily through Shopify. We also sell on Amazon, but our Amazon strategy is not fully developed yet. We need someone who can help us grow sales, not just manage ad accounts. MAIN RESPONSIBILITIES Paid Advertising * Manage and optimize Google Ads, Google Shopping, Performance Max, Meta/Facebook/Instagram Ads, retargeting, and other paid channels. * Help evaluate and test Microsoft/Bing Ads, TikTok, YouTube, Reddit, X/Twitter, Amazon Ads, and other channels where appropriate. * Monitor campaign performance, budget allocation, ROAS, CAC, conversion rates, and sales impact. * Recommend budget changes based on data, not guesswork. * Avoid “autopilot” campaign management. Campaigns must be reviewed, adjusted, tested, and reported on regularly. Shopify and Conversion Optimization * Review and improve Shopify product pages, landing pages, offers, bundles, promotions, abandoned cart flows, and customer journey. * Recommend website improvements that increase trust, conversion rate, clarity, and sales. * Create and publish landing pages when needed. * Make reasonable Shopify updates directly, while consulting ownership before major pricing, homepage, theme, or template changes. Email, Klaviyo, and Customer Retention * Review and improve Klaviyo flows, abandoned cart sequences, post-purchase flows, customer education emails, product launch emails, and promotional campaigns. * Use historical customer lists strategically for accessories, upgrades, product launches, education, and community engagement. * Develop abandoned-cart recovery processes, including email, Shopify Inbox, Freshdesk, phone, SMS, or personal outreach where appropriate. Content, SEO, and AI Search Visibility * Develop content that helps MakerMade rank in traditional search, AI search results, citations, buyer research journeys, and comparison searches. * Write or direct weekly content, including blog posts, buyer guides, comparison content, FAQs, product education, CNC beginner content, and project-based content. * Collaborate with our internal creative team for graphics, videos, email assets, landing page content, and product education content. * Help produce at least 4 videos per month with support from our internal team. Affiliate, Influencer, and Community Growth * Manage and improve our affiliate/influencer program. * Identify and contact CNC creators, makers, woodworking creators, DIY creators, technology creators, YouTubers, and relevant online communities. * Help structure creator deals, including discounted machines, refunds after completed content, material/supply reimbursement, commission, flat-fee options, or hybrid arrangements. * Grow MakerMade’s presence on YouTube, user groups, forums, Reddit, Facebook groups, and other maker communities. Amazon and Marketplace Strategy * Review and recommend improvements for MakerMade’s Amazon presence. * Help determine whether Amazon Ads, discounts, listings, bundles, and product positioning should become a larger part of our growth plan. * Support the growth of marketplace.makermade.com as a community and engagement tool, not only a direct sales platform. Product Launch Planning * Support launch planning for the refreshed CNC500 machine and future product launches. * Build launch calendars, content plans, customer email campaigns, existing-customer outreach, promotional strategy, influencer involvement, and ad planning. * Help position new products clearly without relying on older brand history or competitor comparisons that do not support future growth. REPORTING AND COMMUNICATION This role requires strong communication. * Provide quick daily check-ins through WhatsApp or another agreed messaging platform. * Attend weekly team meetings and marketing strategy meetings. * Be available for U.S. Central Time morning overlap for meetings, planning, and communication. * Provide a written weekly marketing report every Wednesday covering the previous Monday-Sunday period. Weekly reports should include: * Revenue * Ad spend * ROAS * Conversion rate * Traffic by channel * Top-performing campaigns * Underperforming campaigns * Changes made * Tests launched * Abandoned cart activity * Email/Klaviyo performance * Influencer/affiliate progress * Content published * Next week’s action plan * Problems, risks, and recommendations We also want this person to recommend or build a live dashboard so management can view total marketing spend, revenue impact, ROAS, conversion rate, and campaign performance. FIRST 60 DAYS The first 60 days will be a paid trial/audit and execution period. The first 2 weeks will generally focus on audit and planning unless otherwise approved. Initial work should include: * Audit Google Ads * Audit Meta Ads * Audit Shopify conversion funnel * Audit Klaviyo flows * Audit Google Merchant Center and product feeds * Audit abandoned cart process * Review historical ROAS, ad spend, revenue, CAC, and conversion data * Review customer journey * Review Amazon presence * Review content and SEO/AI search opportunities * Identify quick wins * Create a 30/60/90-day growth plan REQUIRED EXPERIENCE * Shopify e-commerce experience * Google Ads experience * Google Shopping and Performance Max experience * Meta/Facebook/Instagram Ads experience * Klaviyo or similar email marketing experience * Physical product/e-commerce marketing experience * Strong written English * Reporting and analytics experience * Conversion rate optimization experience * Ability to work hands-on, not only provide strategy * Ability to communicate clearly and proactively * Experience improving conversion rates and customer acquisition * Experience working with small teams PREFERRED EXPERIENCE * CNC, maker, woodworking, tools, DIY, hardware, 3D printing, technical products, or high-ticket physical products * YouTube and influencer outreach * Affiliate program management * Amazon Ads or Amazon listing strategy * AI/SEO content strategy * Community marketing * Product launch planning * Technical product education IMPORTANT REQUIREMENTS * This is intended to be a full-time remote role dedicated primarily to MakerMade. * You may not work for other companies without disclosing that to us in advance. * You may not work with direct competitors or CNC/maker/tool competitors without written approval. * Agency applications may be considered case by case, but we strongly prefer a dedicated individual who will act as part of our team. * You must be available for U.S. Central Time morning overlap. * You must be willing to sign an NDA, conflict-of-interest agreement, and work-product ownership agreement. * All ads, campaigns, reports, creative files, landing pages, content, dashboards, account structures, and related work product belong to MakerMade. COMPENSATION Base compensation is expected to be $1,200-$2,000/month depending on experience, location, and fit. For Philippines-based candidates, compensation may include applicable 13th-month pay considerations. There is also significant performance bonus potential. Strong performance may qualify for bonuses equal to 100%-200% of base compensation depending on revenue growth, productivity, engagement, ROAS, and other agreed performance goals. WHAT WE DO NOT WANT * We do not want someone who simply turns on ads and leaves them running. * We do not want poor communication or vague reporting. * We do not want excuses when sales decline. We want someone who looks for the real problem and helps solve it. * We do not want someone focused mainly on building their own agency instead of helping MakerMade grow. * We do not want someone who only provides strategy but cannot execute. * We do not want someone with only lead-generation experience and no real e-commerce experience. TO APPLY Please include: 1. A short summary of your Shopify/e-commerce experience. 2. Examples of paid advertising accounts or campaigns you have managed. 3. Examples of physical product brands you have helped grow. 4. Your experience with Google Ads, Google Shopping, Performance Max, Meta Ads, Klaviyo, and Shopify. 5. Your experience with affiliate, influencer, YouTube, or creator outreach. 6. Your proposed first 30 days for MakerMade. 7. Three specific growth opportunities you see after reviewing MakerMade.com. 8. Your expected monthly compensation. 9. Your availability for U.S. Central Time meetings. 10. Disclosure of any current clients or businesses in e-commerce, CNC, maker, tools, woodworking, machinery, or related markets. Strong applicants should be prepared to discuss real past results during an interview.