GA4 / GTM / Attribution Specialist

We're starting with a single project but are ultimately looking for a long-term partner who can serve as our go-to expert for tracking, attribution, conversion measurement, and analytics troubleshooting across multiple client accounts. Initial Project: We need help auditing and refining lead tracking for a multi-location service business. Current stack includes: WordPress: Contact Form 7 Google Tag Manager Google Analytics 4 Unbounce CallRail The primary goal is to ensure lead tracking and attribution is accurate and reliable across forms, calls, landing pages, and reporting platforms. Scope Audit existing tracking implementation Configure or repair Contact Form 7 form tracking Validate GA4 conversion tracking Review and test GTM configuration Verify Unbounce conversion tracking Verify CallRail call tracking and attribution Identify tracking gaps, duplicate conversions, or attribution issues Document findings and recommendations Confirm end-to-end lead attribution is functioning properly Ideal Experience Advanced GA4 experience Strong GTM implementation and troubleshooting skills Experience with lead generation tracking Experience with Contact Form 7 Experience with Unbounce Experience with CallRail Familiarity with Google Ads conversion tracking Ability to quickly diagnose and resolve tracking issues Potential Ongoing Work Successful candidates may be engaged for ongoing support including: GA4 audits GTM implementations Conversion tracking setup Attribution troubleshooting Looker Studio reporting support Cross-platform measurement strategy Technical analytics consulting for agency clients