GA4 / GTM / Flybook Attribution Tracking Specialist

# GA4 / GTM / Flybook Attribution Tracking Specialist We are looking for a freelance marketing analytics specialist to connect digital advertising activity to completed purchases through a third-party reservation platform. This is **not an ad management role**. We already have a vendor managing programmatic and Meta campaigns. We need someone who understands attribution, GA4, Google Tag Manager, Meta Pixel, and third-party checkout/reservation systems. ## Current Stack * WordPress website * Google Analytics 4 * Google Tag Manager * Flybook reservation system * Meta advertising * Programmatic advertising through an outside vendor ## What We Need Our goal is to understand the customer journey from ad click through reservation and purchase. We want to know: * Which campaigns, audiences, and creatives generate actual reservations? * How much revenue comes from each source or campaign? * Where customers abandon the booking process? * Can we remarket to people who begin booking but do not purchase? * Can purchasers be excluded from acquisition/remarketing campaigns? ## Initial Scope We would like the freelancer to: 1. Audit our current GA4, GTM, website, and Flybook tracking. 2. Confirm whether source/medium/campaign attribution is preserved through Flybook. 3. Configure cross-domain tracking if needed. 4. Configure GA4 ecommerce tracking for completed Flybook transactions, including transaction ID, revenue, and tour/product data where available. 5. Configure meaningful funnel events where technically possible, including product/tour views, booking initiation, checkout, and completed purchase. 6. Configure or verify Meta Pixel conversion tracking based on actual completed purchases. 7. Establish remarketing audiences for non-purchasers and purchaser exclusions. 8. Coordinate with our programmatic vendor so they receive the correct conversion events. 9. Test and validate the complete tracking setup. 10. Provide clear documentation of what was configured, how attribution works, and any platform/privacy limitations. ## Experience We Are Looking For Strong experience with: * GA4 * Google Tag Manager * Ecommerce/conversion tracking * Cross-domain tracking * Meta Pixel * Third-party booking, ticketing, or checkout platforms Experience with **Flybook** is a major plus. Experience with similar systems such as FareHarbor, Peek Pro, Rezdy, Eventbrite, hotel booking engines, or other externally hosted checkout systems is also relevant. We want someone who understands both the technical implementation and the marketing purpose behind it. ## What This Is Not We are not looking for: * A new digital ad agency * Someone to manage Meta or programmatic campaigns * A long-term analytics retainer at this stage * A generic Google Ads specialist * A dashboard project before the underlying tracking is correct This is initially a defined implementation and consulting project. ## When Responding Please briefly answer: 1. Describe a similar project involving attribution through a third-party checkout or booking platform. 2. How would you determine whether GA4 is losing the original traffic source when a user enters Flybook? 3. What access would you need to audit and implement this? 4. How would you verify that a purchase conversion represents an actual completed transaction? 5. Have you worked with Flybook or a similar platform? 6. What would you estimate for the initial audit and implementation? Please include examples of comparable work if available. We value someone who can explain technical issues clearly and leave us with a system we understand and can manage going forward.