GA4 and Conversion Tracking Expert Needed

Posted 4 weeks ago

Only freelancers located in the U.S. may apply.U.S. located freelancers only

Summary

I have a med spa client using Boulevard for booking. There is an issue with GA4 attribution and Google Ads conversion tracking. A conversion will show in Google Ads, but on GA4 is attributed to organic, and a lot of purchases aren't being attributed back to PPC in GA4. We have the ads set to take visitors to a landing page where they can either call or book. I have the conversion event set up through Google Tag Manager with conversion trackers to all of the different domains that visitors can land on. The GCLID is supposed to be passed through, but it doesn't attribute to some purchases while it does on others. I'm trying to build a case study out of this client. Without the proper attribution, I can't see what's actually going on and be able to show the results that I'm actually delivering. My ideal hire is an expert in GA4 with experience in third-party booking tools and attributing those all back to Google Ads. I would like for you to fix it or tell me how to fix it, and then teach me what was done and where it went wrong. I have a decent understanding of GA4 and conversion tracking, but I wouldn't say I am an expert. Overall, it's just messy, and I would really like clarity/clean attribution. I would love to jump on a call and go over things.

  • Less than 30 hrs/week
    Hourly
  • < 1 month
    Duration
  • Expert
    Experience Level
  • $50.00

    -

    $100.00

    Hourly
  • Remote Job
  • One-time project
    Project Type
Skills and Expertise
Mandatory skills
Google Analytics
Google Tag Manager
Activity on this job
  • Proposals:10 to 15
  • Last viewed by client:3 weeks ago
  • Interviewing:
    3
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Jun 5, 2026
  • United States
    8:52 PM

Explore similar jobs on Upwork

GTM Specialist for AI Staffing FirmHourly‐ Posted 4 weeks ago
Adobe Illustrator
Graphic Design
Logo Design
Illustration
Python
Machine Learning
Data Science
Data Analysis

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo