GHL Expert and Marketing Specialist

We are looking for an experienced GoHighLevel (GHL) Expert & Marketing Specialist to help optimize, automate, and scale our CRM and marketing operations. Key Responsibilities GoHighLevel (GHL) Management Conduct a full audit of our existing GHL setup and identify areas for improvement. Design, build, and optimize high-converting landing pages and funnels. Configure and maintain CRM pipelines, opportunities, and customer workflows. Set up and optimize calendar booking systems and appointment workflows. Create and manage automation workflows, triggers, and lead nurturing sequences. Implement email marketing campaigns, SMS campaigns, and follow-up systems. Ensure accurate tracking, reporting, and lead management across the CRM. Marketing & Growth Develop and execute marketing strategies to generate qualified leads. Create and optimize email marketing campaigns with strong conversion rates. Build customer nurturing sequences to improve engagement and sales. Assist with paid advertising campaigns across Meta (Facebook/Instagram), Google Ads, and other relevant platforms. Monitor campaign performance and provide recommendations for continuous improvement. Implement lead generation and conversion optimization strategies. Requirements Proven experience with GoHighLevel (GHL) implementation and management. Strong understanding of CRM systems, marketing automation, and customer journey mapping. Experience designing landing pages, funnels, and conversion-focused marketing assets. Knowledge of email marketing, lead nurturing, and automation best practices. Experience managing and optimizing paid advertising campaigns. Ability to conduct strategic audits and provide actionable recommendations. Excellent communication and project management skills. Preferred Experience with AI-powered marketing automation. Knowledge of sales funnels and customer acquisition strategies. Experience working with service-based businesses and agencies. Success Criteria The ideal candidate will help us build a fully optimized CRM ecosystem, improve lead management, automate repetitive tasks, increase conversion rates, and support the growth of our business through effective marketing strategies and paid advertising.