GOOGLE ADS AUDIT & REVAMP - LOCAL UK CAMPAIGN (One-Off Project)

# GOOGLE ADS AUDIT & REVAMP - LOCAL UK CAMPAIGN (One-Off Project) --- ## SUMMARY We need a skilled Google Ads specialist to conduct a comprehensive health check and revamp of a long-standing local campaign across 3 UK locations. This is a one-off project to enhance performance and identify optimization opportunities. The campaigns have been running for some time, so there's likely room for improvement in ad quality, bid strategy, keyword performance, and overall efficiency. ### What We're Looking For **Campaign Details:** - 3 UK location-based campaigns (local service business) - Long-standing campaigns that may have accumulated inefficiencies - Current spend data available for review **Your Scope:** 1. Full audit of campaign health (quality scores, ad performance, CTR, conversion rates) 2. Identify underperforming keywords, ads, and audience segments 3. Review bid strategy and budget allocation across locations 4. Analyse landing page experience and alignment 5. Provide revamped ad copy, keyword recommendations, and optimisation roadmap 6. Implement recommended changes and optimisations 7. Provide a clear before/after analysis showing expected improvements **Deliverables:** - Comprehensive audit report with findings - Revamped ad copy and keyword strategy - Implemented changes in the account - Performance projection and optimization roadmap for future quarters - Clear recommendations for ongoing maintenance (if needed) ### Project Timeline One-off engagement to be completed within 5-7 working days from project start. ### Budget Tiers (Negotiable) **Audit + Implementation ($200-250)** - Full campaign audit and analysis - Implement recommended changes in the live account - New ad copy deployed - Keyword and negative keyword adjustments - Bid strategy optimization - Before/after performance summary ### Requirements ✅ Proven Google Ads expertise with UK local campaign experience ✅ Honest assessment - we need someone who'll identify real issues, not just tweak minor settings ✅ White hat practices only ✅ Experience with service-based local businesses ✅ Ability to read and interpret Google Ads data accurately ✅ Clear communication - we need to understand your recommendations ✅ Fast turnaround capability ### What We DON'T Want - Generic recommendations that don't address our specific campaigns - Over-complication or unnecessary spending increases - Vague reporting - we need clear before/after data - Agencies (individual freelancers or small teams only) - Guarantees of results (improvements are data-driven, not guaranteed) ### How to Apply Tell us: 1. Your experience with Google Ads for local UK service businesses 2. Examples of campaigns you've audited/revamped (with results if possible) 3. Your audit process - what do you look for? 4. Which tier you'd propose and why 5. Your typical turnaround time for a 3-location campaign audit Be direct. Show us you know what you're doing. ### Future Opportunity If results are strong, we may bring you back periodically for campaign refreshes and quarterly optimizations. This could develop into ongoing work if the partnership works well. ---