General Manager – Messaging

Role : General Manager – Messaging Position Summary The General Manager (GM) of Messaging is responsible for leading and scaling the company’s business messaging division, including SMS, RCS, and OTT channels (e.g., WhatsApp Business, Viber, Telegram). This role owns the P&L; ensures operational excellence, manages carrier/enterprise relationships, and drives the transition from bulk SMS commodity services to higher-margin CPaaS and omnichannel solutions. Key Responsibilities Strategic & Commercial Leadership -Define and execute the messaging business strategy aligned with company goals. -Own P&L; management, ensuring revenue growth and profitability. -Identify and develop new market opportunities across enterprise, government, and wholesale. -Build strategic partnerships with Mobile Network Operators (MNOs), aggregators, and OTT players. Product & Market Development -Develop and manage the roadmap for bulk SMS, A2P messaging, RCS, and OTT businessmessaging. -Lead pricing strategy, balancing competitiveness with profitability. -Drive innovation in CPaaS APIs, chatbots, two-way messaging, and AI-powered engagementtools. Enterprise & Client Engagement -Acquire and retain enterprise clients (banks, fintech, e-commerce, government, NGOs). -Deliver custom messaging solutions tailored to industry verticals. -Establish and maintain reseller/aggregator networks where applicable. Operations & Compliance -Oversee messaging platform operations, routing quality, and uptime. -Ensure compliance with local and international regulations (e.g., DND, data privacy, anti-spam). -Implement fraud prevention measures (grey routes, SIM farms, SMS phishing). Team Leadership -Build and lead a high-performing messaging team (sales, operations, technical, compliance). -Foster a culture of accountability, customer focus, and innovation. -Mentor and develop talent to strengthen succession planning. Key Metrics (KPIs) - Messaging traffic growth (SMS, OTT, RCS). - Revenue & gross margin performance. - Enterprise client acquisition & retention rates. - Message delivery rate, latency, and route quality. - Compliance scorecard (fraud incidents, regulatory breaches). Qualifications - Bachelor’s degree in Business, Telecoms, or IT (MBA preferred). - 10+ years’ experience in telecoms, CPaaS, or enterprise messaging. - Proven P&L; management experience. - Strong commercial acumen and carrier negotiation skills. - Deep understanding of messaging technologies, routing, APIs, and regulations. - Track record of building and scaling business units. Preferred Attributes - Entrepreneurial mindset with ability to drive new revenue streams. - Excellent stakeholder management across carriers, enterprises, and regulators. - Ability to balance short-term revenue delivery with long-term innovation strategy. - Strong leadership, communication, and problem-solving skills. Compensation - Competitive base salary + performance-based incentives. - Benefits: healthcare, retirement, travel allowance.