Generative Engine Optimization (GEO) Specialist for Luxury E-Commerce

AI Search Visibility & Generative Engine Optimization Expert for Luxury Shopify Brand Job Overview Valyrian Designs is a luxury outdoor-living brand specializing in modern water features, rain curtain fountains, wall fountains, fire features, and custom architectural products. We are looking for a hands-on expert who can improve how our company and products appear in: ChatGPT search and product recommendations Google AI Overviews Google Gemini Microsoft Copilot Perplexity Bing search Other AI-powered shopping and discovery platforms This role is focused specifically on AI search visibility, Generative Engine Optimization, product-feed optimization, structured data, authority building, and AI referral tracking. This is not a traditional social-media position and not a basic SEO writing role. We need someone who understands how AI systems discover, interpret, compare, cite, and recommend companies and products. The person hired must personally perform the work. Agencies, account managers, and applicants who intend to outsource the work will not be considered. Primary Objective Make Valyrian Designs one of the most visible and authoritative brands when consumers, architects, designers, builders, landscapers, and commercial buyers use AI tools to research questions such as: What are the best modern outdoor fountains? Where can I purchase a luxury rain curtain fountain? What is the best fountain for a modern backyard? What is the difference between Corten steel and stainless-steel fountains? Where can I order a custom architectural water feature? What companies manufacture large modern wall fountains? What is the best water feature for a luxury hotel or commercial entrance? The work must contribute to qualified website traffic, consultation requests, phone calls, Shopify sales, and measurable revenue. Scope of Work Phase 1: AI Search and Website Audit The freelancer must complete a detailed audit of our Shopify store and current AI-search visibility. The audit must include: Current visibility in ChatGPT, Gemini, Copilot, Perplexity, Google AI Overviews, and Bing. Questions and search prompts for which Valyrian Designs currently appears. Questions and searches where competing brands appear instead. Review of robots.txt and AI crawler access. Review of OAI-SearchBot access. Review of Bing, Google, and other relevant crawler access. Shopify sitemap, indexing, canonical, redirect, and crawlability review. Product structured-data review. Organization, Article, Video, Review, Breadcrumb, FAQ, and LocalBusiness schema review. Google Merchant Center feed review as it relates to AI and shopping visibility. Product title, description, attribute, image, availability, shipping, and variant-data review. Internal-linking review. Review of brand mentions, backlinks, citations, reviews, and third-party authority. Review of GA4 and Shopify tracking for traffic from ChatGPT and other AI platforms. Phase 1 Deliverables The freelancer must provide: A written audit. A list of technical problems. A competitor comparison. A prioritized 30-, 60-, and 90-day action plan. A baseline report showing current rankings, mentions, citations, traffic, and visibility. A recommended KPI dashboard. Phase 2: Technical AI-Search Implementation The freelancer will work directly inside Shopify or provide exact implementation instructions to our Shopify developer. Tasks include: Confirming that appropriate AI and search crawlers can access the website. Fixing or coordinating fixes to robots.txt. Improving XML sitemap coverage. Correcting canonical URLs and duplicate-content problems. Improving product and collection-page indexing. Implementing or correcting product structured data. Adding accurate brand, price, availability, shipping, review, and product-variant information. Implementing Organization, Breadcrumb, Article, Video, Review, and other appropriate schema. Testing structured data and documenting errors. Improving Shopify product-feed data. Preparing the product catalog for AI-shopping and product-discovery platforms. Assisting with OpenAI product-feed eligibility or submission when available. Improving the Google Merchant Center product feed. Ensuring product information is consistent across Shopify, Google, Bing, and third-party profiles. Establishing AI referral tracking in GA4 and Shopify reporting. The freelancer must not make technical changes that could damage checkout, product feeds, analytics, paid advertising, or existing SEO. Phase 3: AI Search Content Strategy The freelancer must create a content strategy based on actual customer questions and AI-search prompts. Topics may include: What is a rain curtain fountain? How does a rain curtain fountain work? How much does a custom outdoor fountain cost? 304 versus 316 stainless steel for outdoor fountains. Corten steel versus powder-coated steel. How to choose a luxury outdoor fountain. How to install a large outdoor water feature. Best modern fountains for luxury homes. Best water features for hotels, restaurants, and commercial properties. Wall fountain versus freestanding fountain. How to choose a fountain pump. Fountain maintenance and winterization. How freight delivery works for large fountains. Custom water features for architects and landscape designers. The content must be: Factually accurate. Based on information supplied and approved by Valyrian Designs. Written for actual buyers, not just search engines. Structured so AI platforms can clearly identify answers. Connected to relevant Shopify products. Supported by original images, customer projects, videos, specifications, and expert commentary. Free from fabricated claims, fake reviews, or invented product details. Content Deliverables The freelancer must produce or manage: A prioritized content calendar. AI-search question and prompt research. Content briefs. New educational articles and buying guides. Product-page FAQ recommendations. Collection-page content recommendations. Comparison pages. Customer project and case-study templates. Internal-linking recommendations. Citation and source recommendations. A process for updating older content. Phase 4: Brand Authority and Third-Party Visibility The freelancer must create a plan to improve the independent online authority of Valyrian Designs. Tasks may include: Reviewing and improving company profiles. Establishing consistent brand and product information. Identifying architectural, landscape-design, outdoor-living, pool, hospitality, and luxury-home publications. Identifying reputable directories and trade websites. Developing digital public-relations opportunities. Creating outreach targets for designers, architects, landscape professionals, builders, and publishers. Developing customer case studies. Creating a review-acquisition strategy. Increasing legitimate third-party mentions and backlinks. Identifying opportunities for expert quotes and industry commentary. We are not interested in spam links, purchased link packages, low-quality directories, fake press, or automated outreach that damages the brand. Phase 5: Reporting and Revenue Measurement The freelancer must provide clear weekly and monthly reporting. Reports should include: AI referral traffic. ChatGPT referral sessions. Gemini, Copilot, Perplexity, and Bing referral traffic where measurable. AI-generated citations and brand mentions. Number of tracked prompts in which Valyrian Designs appears. Product and category visibility. Google Search Console impressions and clicks. Non-branded organic traffic. Merchant Center product approval status. Consultation-form submissions. Phone calls. Add-to-cart activity. Shopify sales and assisted revenue. New backlinks and third-party mentions. Content produced, updated, and indexed. Work completed during the reporting period. Priorities for the following period. Reports must explain what changed, what produced results, what did not work, and what should be done next. Required Experience Applicants should have demonstrated experience in several of the following areas: Generative Engine Optimization, or GEO. Answer Engine Optimization, or AEO. ChatGPT search visibility. Google AI Overviews. Google Gemini. Microsoft Copilot. Perplexity. Technical Shopify SEO. Product structured data. Schema markup. Google Merchant Center. Product feeds. Google Search Console. Bing Webmaster Tools. GA4. E-commerce tracking. Digital public relations. Authority and backlink development. Editorial content strategy. Shopify product and collection-page optimization. Experience with luxury products, architectural products, outdoor living, furniture, landscaping, pools, water features, home improvement, or high-ticket e-commerce is strongly preferred. Who Should Not Apply Please do not apply if: You are an agency. Someone other than the applicant will perform the work. You intend to outsource the project. You only provide generic SEO reports. You only create AI-written blog articles. You cannot work directly inside or alongside Shopify. You cannot explain technical concepts clearly. You rely on spam backlinks or automated mass publishing. You cannot participate in a live practical interview. You are unwilling to share your screen. You cannot show examples of your previous work. You guarantee specific ChatGPT rankings or citations. Mandatory Practical Interview Shortlisted applicants must participate in a live video interview with screen sharing. This will be a practical working interview, not only a conversation about experience. The applicant must personally attend and perform the work live. Substituting another team member after being hired will result in cancellation of the contract. During the interview, applicants will be asked to: Review a selected Valyrian Designs product page. Show how they test whether the page is accessible to AI and search crawlers. Review the page’s structured data. Identify technical and content problems. Demonstrate how they research AI-search prompts. Compare Valyrian Designs with at least one competitor. Recommend how the product page could become more likely to be cited or recommended by AI platforms. Explain how they would track ChatGPT and AI referral traffic. Show a real dashboard, audit, structured-data test, content brief, or similar example from previous work. Create a brief sample implementation plan while sharing their screen. Candidates should be comfortable working through an unfamiliar page and explaining their decisions in real time. Practical Interview Exercise During the interview, we may provide a product such as a rain curtain fountain and ask the applicant to complete the following: Identify five realistic AI-search questions related to the product. Analyze whether the existing page answers those questions. Recommend a revised page structure. Identify missing product attributes and structured data. Provide one suggested AI-friendly product description. Outline one supporting educational article. Recommend how results would be measured during the first 90 days. The exercise is intended to verify skill and problem-solving ability. We will not request a complete unpaid strategy or extensive free work. What Applicants Must Include in Their Proposal Applications that do not address the following will not be considered. Please include: A brief explanation of your direct experience with AI search, GEO, or AEO. Two or three relevant examples of your work. A description of what you personally completed in each example. Examples of Shopify, structured-data, Merchant Center, or product-feed work. The tools you use to monitor ChatGPT and AI-search visibility. How you measure whether AI visibility contributes to revenue. Your first five steps after receiving access to our Shopify store. Your availability for a live practical interview. Confirmation that you will personally perform the work. Confirmation that the work will not be outsourced. Your proposed weekly hours or project structure. Your hourly rate or proposed milestone pricing. Please begin your application with the words: “I will personally complete the Valyrian AI-search work.” This allows us to identify applicants who have read the complete posting. Initial Tasks and Milestones Milestone 1: Audit and Baseline Complete: AI visibility audit. Technical crawl audit. Shopify structured-data audit. Competitor comparison. Prompt and question research. Analytics and tracking review. 90-day implementation plan. Milestone 2: Technical Corrections Complete or coordinate: Crawler-access corrections. Structured-data corrections. Product-feed improvements. Merchant Center data improvements. GA4 AI referral tracking. Search Console and Bing configuration. Baseline dashboard. Milestone 3: Priority Page Optimization Optimize an agreed group of priority product and collection pages, including: Page structure. Product attributes. Descriptions. FAQs. Internal links. Video and image recommendations. Structured data. Calls to action. Consultation conversion path. Milestone 4: Content and Authority Program Complete: Content calendar. Initial buying guides. Comparison content. Case-study structure. Third-party authority plan. Review and customer-content process. Outreach and digital-public-relations targets. Milestone 5: Measurement and Optimization Complete: First performance report. Prompt visibility comparison. Referral-traffic analysis. Lead and revenue analysis. Recommendations for the next 90 days. Acceptance Criteria Work will be accepted only when the following requirements are met. Audit Acceptance Criteria The audit is specific to Valyrian Designs. It includes screenshots, URLs, examples, and evidence. It identifies problems by priority and business impact. It includes clear corrective actions. It includes competitor and prompt-level analysis. It establishes measurable baseline data. Generic automated audit exports alone will not be accepted. Technical Acceptance Criteria Changes are tested before and after implementation. Important pages remain indexable. No checkout or product functionality is damaged. Structured-data errors are documented and corrected where possible. Product information matches Shopify and the product feed. Tracking is verified using test visits and events. All changes are documented. Any developer-dependent work includes exact implementation instructions. Content Acceptance Criteria Content is original, useful, and specific to our products. Product claims are verified by Valyrian Designs. No facts, reviews, specifications, or awards are invented. Content answers clearly defined customer questions. Content links naturally to relevant products. Content includes appropriate calls to action. AI-generated drafts must be edited and fact-checked by the freelancer. Content must meet our luxury-brand tone and formatting standards. Reporting Acceptance Criteria Reporting connects activity to measurable outcomes. AI referral traffic is separated where possible. Reports include leads, calls, sales, and assisted revenue. Completed tasks are documented. The report includes next actions and priorities. Vanity metrics alone will not be accepted. Communication Acceptance Criteria The freelancer attends scheduled calls. The freelancer responds within the agreed business-day timeframe. Work is updated in a shared tracker. Technical risks and blockers are communicated promptly. The person interviewed is the person completing the work. Important changes require approval before implementation. Success Metrics The selected freelancer will be evaluated using metrics such as: Increase in qualified AI referral traffic. Growth in tracked prompts where Valyrian Designs is mentioned or cited. Growth in non-branded organic traffic. Increase in indexed, properly structured product pages. Improvement in Merchant Center product-feed quality. Increased product-page engagement. More qualified calls and consultation requests. Increased Shopify-assisted revenue. More legitimate third-party brand mentions. More customer reviews, case studies, and original content. Completion of agreed work on schedule. Important Note No freelancer can ethically guarantee that ChatGPT, Gemini, Google AI Overviews, Copilot, or Perplexity will cite or rank a particular website. We are looking for someone who can implement the technical, content, product-data, measurement, and authority-building work that improves the likelihood of visibility and produces measurable business growth.