GoHighLevel Expert to Build Email + SMS Automation Program (Workflows, Segmentation)

Job Description: We're a health & wellness membership brand launching a monthly email + SMS program to a 35,000-contact list, and we need a GoHighLevel specialist to build the full automation infrastructure. Strategy, copy, and creative are already done — we need someone who knows GHL deeply and can build the machine correctly. What you'll build in GHL: Custom fields and a clean data structure (six interest segments + status flags) Smart lists for segmentation and suppression (interest-based audiences + status-driven holdouts) A reusable master email template with editable content regions Conditional content across email and SMS — CTAs and segment-based content variants driven by custom fields (tell us honestly how you'd approach this in GHL) A 4-email automated welcome flow with entry conditions, a conditional exit branch, and graduation logic A recurring 2x/month SMS/MMS workflow with quiet hours, STOP/HELP handling, and a consented-audience segment Email/SMS suppression logic so contacts in the welcome flow don't get double-messaged on either channel A/B test setup with conversion tracking via UTMs and pipeline stages You must have: Deep, proven GoHighLevel experience — workflows, smart lists, custom fields, triggers, and campaigns (not just surface-level familiarity) SMS setup in GHL including 10DLC/A2P registration and TCPA compliance (express consent, quiet hours, STOP/HELP) Email deliverability know-how: domain authentication (SPF/DKIM/DMARC) and a warm-up plan for a cold 35k list sending through GHL/LeadConnector/Mailgun Experience building multi-step, branching automations — not just single broadcasts Specific examples of GHL programs you've built Nice to have: Health/wellness or membership/subscription experience Experience keeping health-related targeting compliant (segment on source/behavior, never on medical condition) Agency/sub-account GHL experience at scale