Local Lead Generation & CRM Systems Operator for Contractor Advisory Firm

UPWORK JOB POST UPDATE IMPORTANT UPDATE – PLEASE READ BEFORE APPLYING We are NOT simply looking for someone to “run Facebook ads.” New Title - Local Lead Generation & CRM Systems Operator for Contractor Advisory Firm We are building a long-term lead generation and client acquisition system for a business advisory/consulting firm focused on LOCAL service businesses and contractors. Our ideal partner understands: * local lead generation, * consultative selling, * CRM workflows, * pipeline management, * follow-up systems, * appointment conversion, * and long-term client acquisition. This is NOT ecommerce. This is NOT influencer marketing. This is NOT national mass-market lead generation. Our business model is relationship and trust driven. We are looking for someone who understands how to: * generate qualified local leads, * move leads through a CRM pipeline, * create a simple professional FB Page * connect FB & IG Accounts to GHL * connect and test FB pixel * improve contact and appointment rates, * support consultative sales conversations, * and help optimize the full client acquisition process. Experience with: * GoHighLevel (GHL), * local service businesses, * contractor lead generation, * appointment funnels, * and automation workflows is strongly preferred. We are looking for strategic thinking, connectivity and systems understanding — not just ad management. We are looking for an experienced GoHighLevel (GHL) contractor who also understands Facebook and Instagram ad setup, lead flow, and Meta integrations. We need someone who can properly connect and configure the backend systems so leads flow cleanly from Facebook into GoHighLevel and through our automation process. Current Status: * GoHighLevel account is active * Basic workflows for website leads and automations are already built * Calendars and lead flows are functioning * We are now refining and preparing to go live with Facebook ads WE NEED HELP WITH: * Facebook Business Manager review/setup * Facebook Page + Instagram setup/cleanup or create new page * Meta Pixel installation and verification * Connecting Meta to GoHighLevel * Lead form integrations * Conversion tracking * Domain verification * Testing lead flow into GHL * Verifying workflows trigger correctly * Reviewing automations and identifying weak points * Ensuring proper attribution and tracking before ads go live IMPORTANT: We're looking for a hands-on operator who: * understands GHL * understands Meta/IG setup * understands lead flow * can troubleshoot issues quickly * can explain things clearly in plain English TO APPLY: PLEASE ANSWER THE FOLLOWING QUESTIONS: 1. Walk us through what should happen from the moment a Facebook lead submits a form until they become a booked appointment. 2. Tell us about a LOCAL service business or contractor campaign you worked on. What specifically did you improve besides “running ads”? Generic AI-generated responses will be ignored. SKILL LEVEL: Intermediate to Expert FIXED PRICE RANGE: $550.00 Possible ongoing work available for the right contractor. Thank you for your time in applying!