GoHighLevel + Meta/Google Ads Operator

We're a financial services group in Singapore. We're looking for one operator who can own our lead generation stack end-to-end — build the funnels, buy the media, and report the numbers — rather than three separate freelancers who each hand off. This is an ongoing, long-term engagement. The stack you'll be working in every day 1. GoHighLevel (must be expert) — funnels & landing pages, forms/surveys, calendars, pipelines & opportunities, email/SMS workflows, triggers, custom values/fields, snapshots, reporting dashboards. API/webhook experience a plus. 2. Meta Ads Manager — campaign architecture, CBO/ABO, audiences & lookalikes, Conversions API, creative testing at volume. 3. Google Ads — Search and Performance Max, keyword and negative management, conversion import from CRM. 4. Tracking — Google Tag Manager, Meta Pixel + CAPI, GA4, UTM discipline, offline/CRM conversion feedback loops. 5. Reporting — Google Sheets / Looker Studio dashboards. Working environment: Slack, Google Workspace, Notion-style docs, AI tools encouraged. *Contractor must work close to GMT+8 timezone. What you'll actually be doing Build and optimise lead-gen funnels in GoHighLevel — landing pages, forms, calendar booking, speed-to-lead automation, nurture and reactivation sequences. Create and launch info-product lead assets: downloadable guides, checklists, calculators, webinars/masterclasses, and a paid mini-course tier. From concept to live funnel. Run paid acquisition on Meta (primary) and Google (intent capture) — you own budget, testing cadence, scaling and killing. Produce 10–20 ad creative variants per month using our internal copy framework (we'll train you on it) and direct our video editor. Own tracking and attribution so we can see cost per lead, cost per booked call, show-up rate and cost per acquisition by funnel. You're a strong fit if you Have 4+ years in direct-response / lead-gen or info-product marketing — courses, coaching, webinars, insurance or financial services funnels. Brand-side-only experience isn't what we need. Have personally managed US$8k+/month in ad spend and can walk us through the numbers. Build in GoHighLevel yourself — you don't need a developer for a landing page or a workflow. Write well. This role is roughly 40% writing (ads, emails, landing pages, webinar scripts). Are self-directed. We give a mandate and a number, not a task list. How to apply — please follow this or we'll skip your proposal DO NOT USE AI. Start your proposal with the word STACK. Link or describe one lead-gen or info-product funnel you built: the offer, the platform, monthly spend, cost per lead, cost per booked call/sale, and specifically what you changed to improve it. List which of the tools above you've used hands-on, and rate yourself 1–10 on GoHighLevel. In 3–4 sentences: what's the most common reason a webinar or lead-magnet funnel underperforms, and how do you diagnose it? Shortlisted candidates get a paid trial task (4 days, fixed fee) before the ongoing contract begins. No agencies. Individual contractors only.