GoHighLevel SMS Campaign Specialist for B2B Appointment Booking

Job Description We are looking for an experienced GoHighLevel Specialist to create, manage, and optimize SMS/texting campaigns designed to help us book more B2B appointments with qualified prospects. The ideal candidate should have strong experience using GoHighLevel / HighLevel, including workflows, automations, pipelines, calendars, SMS campaigns, lead nurturing, CRM setup, and appointment booking systems. You should understand how to write and structure text campaigns that generate replies, qualify leads, and move prospects into booked calls. This role is focused on building effective texting campaigns that turn B2B leads into scheduled appointments. Responsibilities • Build and manage SMS/texting campaigns inside GoHighLevel • Create automated workflows for B2B lead follow-up • Write SMS copy that encourages prospects to reply and book appointments • Set up appointment booking flows using GHL calendars • Create follow-up sequences for non-responders • Segment leads based on replies, interest level, and qualification status • Set up pipeline stages and automations for booked appointments • Create reminders to reduce no-shows • Integrate forms, funnels, calendars, tags, triggers, and CRM pipelines • Monitor campaign performance and optimize reply rates and booking rates • Troubleshoot issues with GHL workflows, SMS delivery, triggers, and automations • Ensure campaigns follow SMS compliance best practices, including opt-out messaging • Provide recommendations for improving lead conversion and appointment rates Requirements • Proven experience with GoHighLevel / HighLevel • Experience building SMS campaigns for B2B appointment setting • Strong knowledge of GHL workflows, triggers, tags, pipelines, opportunities, and calendars • Ability to write effective short-form SMS copy • Experience with lead nurturing and follow-up automation • Understanding of appointment-setting funnels • Ability to troubleshoot automations and campaign issues • Strong communication and attention to detail • Experience improving reply rates, booking rates, and show-up rates Preferred Qualifications • Experience with cold SMS or warm lead SMS campaigns • Experience setting up campaigns for agencies, sales teams, SaaS, local businesses, or B2B service providers • Familiarity with A2P 10DLC registration and SMS compliance • Experience with Twilio, LC Phone, or LeadConnector phone systems • Experience building no-show reduction sequences • Experience creating dashboards or reports inside GHL • Basic understanding of B2B sales funnels and lead qualification Deliverables • Fully built SMS appointment-setting campaign in GoHighLevel • Automated follow-up workflows • SMS scripts/templates for lead outreach and follow-up • Calendar booking setup • Pipeline and opportunity automation • Appointment reminder/no-show reduction sequence • Lead tagging and segmentation system • Testing of all workflows and automations • Short documentation explaining how the campaign works Project Goal The goal is to create a GoHighLevel texting campaign that helps us turn B2B leads into booked appointments. We want someone who can set up the system, write the SMS sequence, automate follow-up, and improve campaign performance over time.