Google Ads Account Optimization

We are seeking an experienced Google Ads specialist to review, optimise and strategically restructure our existing Google Ads account. Our goal is to strengthen brand visibility, reach the right audience, generate high-quality leads and improve overall conversion performance. This is an ongoing role that will involve both account management and strategic input. We are looking for someone who can take ownership of campaign planning, optimisation and performance improvements while aligning with our brand positioning in the luxury outdoor furniture and hospitality sectors. ABOUT THE BRAND We are a luxury outdoor furniture manufacturer and distributor serving both professional and private clients internationally. TARGET AUDIENCE • 70% B2B: architects, interior designers, design studios, hospitality groups, developers, retailers and trade partners • 30% B2C: private homeowners and luxury residential clients KEY OBJECTIVES • Generate qualified enquiries and lead submissions • Increase high-quality website traffic • Improve brand awareness and market visibility • Drive catalogue downloads • Acquire new dealers, distributors and trade partners SCOPE OF WORK The successful candidate will be responsible for: • Full audit and review of the existing Google Ads account • Campaign restructuring and optimisation • Keyword research and audience targeting • Ad copy creation in UK English and Castellano Spanish • Campaign strategy development • Conversion tracking setup and optimisation • Landing page recommendations • Performance analysis and reporting • Budget allocation and bid strategy optimisation • Ongoing account management and improvements CAMPAIGN TYPES We are interested in developing and optimising: • Search Campaigns • Performance Max Campaigns • Display Campaigns • Remarketing / Retargeting Campaigns REQUIREMENTS • Proven experience managing successful Google Ads campaigns • Strong understanding of lead generation strategies • Experience with both B2B and B2C marketing • Ability to create compelling ad copy and coordinate multilingual campaigns in UK English and Castellano Spanish • Experience with luxury, furniture, interior design, architecture, hospitality or similar sectors is highly desirable • Strong analytical and reporting skills • Familiarity with GA4, Google Tag Manager and conversion tracking DELIVERABLES • Account audit and recommendations • Campaign restructuring plan • New campaign setup and optimisation • Ongoing performance management • Monthly reporting with actionable insights • Recommendations for future growth opportunities We are looking for a proactive partner who can help us build a scalable long-term advertising strategy, improve lead quality and maximise return on ad spend while supporting the continued growth of our brand.