Google Ads Audit and Optimization
Only freelancers located in the U.S. may apply.U.S. located freelancers only
I'm looking for a one-time Google Ads audit and optimization. I do NOT want ongoing management. I want someone to review my account, fix keyword targeting issues, and provide a report with actionable insights. The goal is to improve ad performance and reduce costs. Please provide your experience with similar projects and your approach to this task. I’m running Google Ads search campaigns for a private real estate appraisal service in Florida, but I’m experiencing significant query mismatch due to dual-intent keywords—particularly “property appraiser,” which overlaps with county tax assessor searches. My campaigns are currently matching to government-intent queries (e.g., county property appraiser offices, tax assessor, parcel/GIS lookups), resulting in wasted spend and unqualified calls. Despite implementing negative keywords at the campaign level, irrelevant queries are still coming through, suggesting gaps in match type control, negative keyword coverage, or search term mapping. I need a detailed audit of the search terms report, keyword match types (exact/phrase), and negative keyword strategy (including potential use of shared negative lists) to eliminate government-related traffic and improve query-to-intent alignment for high-conversion, private appraisal searches.
$75.00
Fixed-price- IntermediateExperience Level
- Remote Job
- One-time projectProject Type
Skills and Expertise
Activity on this job
- Proposals:5 to 10
- Last viewed by client:2 weeks ago
- Hires:1
- Interviewing:5
- Invites sent:18
- Unanswered invites:5
About the client
- USACape Coral6:03 AM
- $128 total spent1 hire, 1 active
- Real EstateIndividual client
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by