Google Ads Campaign Specialist

I’m looking for an experienced Google Ads specialist to **set up** a professional Google Ads campaign for my optometry clinic in Oakville. We recently relocated and want to attract new patients in the local area. **Scope of Work:** - Set up a targeted Google Ads campaign focused on our new location - Review my website and provide recommendations to improve landing pages for better conversion - Audit current SEO and give suggestions (big plus if you’re experienced with SEO) - Set up proper conversion tracking (calls, form submissions, appointment bookings) **Important Context:** This is a healthcare/optometry practice in Canada. Most patients are covered under OHIP, so the lifetime value per patient is lower compared to high-ticket industries. I’m looking for someone who has experience running Google Ads for healthcare professionals, dentists, or optometrists, and knows how to make campaigns profitable with smaller average transaction values. **My main goal:** Generate cost-effective new patient appointments from people near our new clinic. Please reply with: - Your experience with healthcare or medical practices (especially in Canada) - Whether you also review landing pages and SEO - Your general approach for this type of campaign