Google Ads Consultant - Home Services PPC (Advisory Role, Not Execution)

I run a marketing agency serving home services clients (HVAC, roofing, water damage restoration, plumbing, pest control). I manage all accounts myself. I'm not hiring you to run campaigns. I'm hiring a senior PPC brain to review my work and pressure-test my decisions. Accounts range from $10k/mo to $100k/mo in ad spend. WHAT THIS LOOKS LIKE Hourly calls, roughly once per week. We'll review existing accounts and new accounts as they launch. A sounding board for decisions like bid strategy changes, seasonality adjustments, budget allocation, campaign structure, and LSA vs Search mix. A second set of eyes before I make bigger structural changes. WHAT YOU NEED 5+ years managing Google Ads specifically in home services or local lead gen. You should know what a good cost-per-booked-job looks like in HVAC vs roofing without looking it up. Experience managing accounts at $50k+/mo spend levels. Deep experience with call tracking attribution (CallRail or similar) and offline conversion imports. Real opinions on Performance Max for local service businesses, with data behind them. Experience with portfolio bid strategies and seasonality adjustments. Bonus points for LSA management and ServiceTitan or GoHighLevel familiarity. STRUCTURE Hourly. Roughly one call per week, around 1 hour each. Ongoing if it's a good fit. HOW TO APPLY Skip the generic pitch. Answer two things. First, one non-obvious thing you've learned managing home services accounts that most PPC people get wrong. Second, the rough monthly spend of the largest home services account you've personally managed. Applications that don't answer both get skipped.