Google Ads & Digital Marketing Audit Expert Needed (UK-Based Project)

We are looking for an experienced Digital Marketing Auditor to perform a complete audit of our existing marketing campaigns before we move forward with scaling and optimization. We believe there are issues within our current campaigns that are affecting performance, and we need an expert who can identify problems, provide actionable recommendations, and create a clear roadmap for improvement. Scope of Work The selected freelancer will: Conduct a complete audit of our Google Ads account Review campaign structure and setup Analyze keywords, search terms, and match types Review bidding strategies and budget allocation Audit conversion tracking and attribution Evaluate ad copy and ad assets Analyze landing page relevance and conversion opportunities Review audience targeting and remarketing setup Identify wasted ad spend and optimization opportunities Provide a detailed audit report with recommendations Create a marketing and scaling strategy based on audit findings Requirements Proven experience auditing and optimizing Google Ads campaigns Experience working with UK-based businesses Strong understanding of lead generation and sales funnels Ability to identify hidden issues affecting campaign performance Experience with conversion tracking, Google Analytics, and Google Tag Manager Strong reporting and communication skills Deliverables Comprehensive audit report List of critical issues and their impact Prioritized action plan Campaign restructuring recommendations Budget allocation recommendations Expected growth opportunities Proposal for ongoing management (optional) To Apply Please provide: Examples of Google Ads audits you have completed Results achieved after implementing audit recommendations Experience with UK-based clients Your audit process and methodology Fixed price for the audit Important: We are not looking for someone to immediately manage campaigns. We first need a professional audit to identify existing issues and opportunities. If the audit is successful, there may be an opportunity for ongoing campaign management and long-term collaboration.