Google Ads Expert - Lead Gen Campaigns - Online Tutoring (US, UK, UAE & International Markets)

About Us Core Minds Academy is an online tutoring company based in India, serving international students and families. We offer personalised one-on-one classes in Coding, Mathematics, Science, and Financial Literacy for school-going students. Our primary markets are the US, UK, UAE (Dubai), Oman, and other English-speaking countries. https://coremindsacademy.com/ This is a fresh setup - we have no existing Google Ads account. What We Need An experienced Google Ads specialist to build our entire paid search presence from scratch and manage it on an ongoing basis, with a strong focus on international lead generation. Phase 1 - Setup (One Time) Create and configure our Google Ads account Set up Google Analytics 4 and link to Google Ads Set up Google Tag Manager Set up conversion tracking (form fills, WhatsApp/call clicks, demo class bookings) Keyword research for international markets (US, UK, UAE, Oman) Build campaign structure with correct geo-targeting per country Write ad copy tailored for international parents (tone, curriculum references, pricing context) Recommend landing page structure for best conversion Phase 2 - Ongoing Management Weekly optimisation - bids, keywords, ad copy Separate reporting per country/region Reduce cost per lead over time A/B test ad copy and landing pages Monthly performance reports (impressions, clicks, CPL, conversions by country) Target Markets United States, United Kingdom, UAE (Dubai, Abu Dhabi), Oman, and other English-speaking international markets Subjects / Services Coding, Mathematics, Science, Financial Literacy - one-on-one online tutoring for students aged 8-18 You Are a Good Fit If You Have Experience running Google Ads targeting US, UK, and/or Middle East markets Experience in education, EdTech, or tutoring lead generation specifically Google Ads certification (preferred) Strong understanding of international keyword intent and geo-targeting Experience setting up accounts from scratch (not just managing existing ones) Google Analytics 4, Tag Manager, and conversion tracking experience Clear communication and structured reporting Please Include in Your Proposal Have you run campaigns targeting US, UK, or Middle East markets before? Share results Do you have experience in education or tutoring campaigns? What is your recommended approach for targeting multiple countries with a limited budget? Your pricing: setup fee + monthly retainer