Google Ads Expert Needed (Home Service Lead Generation)

Overview We are looking for a highly skilled Google Ads expert with extensive experience generating qualified leads for home service businesses. This is not a basic Google Ads management project. We are looking for someone who can perform a comprehensive audit of our existing account, develop a strategy, build a brand-new Google Ads campaign, launch it correctly, and hand it off to our in-house Marketing VA for daily optimization. If you're an expert in generating qualified phone calls and booked appointments for local service businesses, we'd love to hear from you. About Us We own and market multiple home service businesses throughout Michigan and Ohio, including: Wildlife Removal Roofing Construction Home Improvement Our goal is simple: Generate more qualified homeowners who are ready to schedule inspections and become paying customers. We care about qualified leads and booked appointments, not vanity metrics. Phase 1 – Complete Google Ads Audit Perform an in-depth audit of our existing Google Ads account. Your audit should include: Campaign structure Search Campaign review Performance Max review (if applicable) Keyword strategy Search Terms analysis Negative keyword opportunities Ad copy Headlines & descriptions Ad assets Bid strategy Budget allocation Geographic targeting Device performance Audience targeting Conversion tracking Google Tag Manager review GA4 review Quality Score analysis Landing page review Lead quality review Cost per lead analysis Wasted ad spend Competitor analysis Missed opportunities Prioritized recommendations Phase 2 – Build & Launch a New Campaign After completing the audit, we want you to build and launch a brand-new Google Ads campaign. This includes: Keyword research Campaign architecture Search campaigns Performance Max (if appropriate) High-converting ad copy Ad assets Conversion tracking setup Call tracking verification Audience setup Budget recommendations Location targeting Negative keyword lists Ad scheduling Final quality assurance testing Campaign launch Our internal Marketing staff will manage the account daily after launch, so your campaign should be organized, scalable, and easy to maintain. Deliverables You will provide: Comprehensive written audit Screen-recorded walkthrough (Loom or Zoom) Prioritized action plan Estimated impact of each recommendation Fully built Google Ads campaign Campaign successfully launched Conversion tracking verified Documentation explaining campaign structure 30-minute handoff meeting to answer questions Required Experience You MUST have experience generating leads for home service businesses such as: Roofing HVAC Plumbing Wildlife Removal Pest Control Electricians Garage Doors Landscaping Restoration Concrete Windows & Doors Similar local service industries Required Skills Google Search Ads Performance Max Google Analytics 4 Google Tag Manager Conversion Tracking Call Tracking Local Lead Generation Landing Page Optimization Negative Keyword Strategy Budget Scaling Quality Score Optimization Campaign Architecture Home Service Marketing Experience with GoHighLevel is a major plus. To Apply Please answer ALL of the following: How many years have you managed Google Ads? How many home service businesses have you worked with? Which industries? What is the largest monthly Google Ads budget you've managed? What was the average cost per qualified lead for one of your best home service clients? Describe one campaign that was struggling and exactly how you improved it. Are you experienced with Google Tag Manager and GA4? Have you built campaigns completely from scratch? Have you worked with GoHighLevel? Please provide screenshots, case studies, or examples of home service campaigns you've successfully managed. Important We are NOT looking for someone who simply installs Google Ads. We are looking for an expert who understands: Local homeowner lead generation Call-driven campaigns Qualified lead optimization Campaign scaling Conversion tracking Long-term campaign profitability If your focus is e-commerce, dropshipping, or brand awareness campaigns, this project is not the right fit.