Google Ads Expert – Saudi Tourism & B2B SaaS Accounts

Job Overview We are looking for an experienced Google Ads Expert to manage and optimize two Google Ads accounts for businesses operating in Saudi Arabia. The ideal candidate must have strong hands-on experience with Google Ads for Tourism, Travel, Activities, Transportation, Limousine, and/or SaaS businesses, and must be able to work with existing campaigns, identify problems, improve performance, and generate measurable sales and ROI. This is not a beginner position. We need someone who can independently audit an account, identify what is wrong, implement improvements, and continuously optimize based on real business results. Accounts You Will Manage Account #1 – Tourism & Travel A Saudi tourism website offering: - Tours & sightseeing experiences - Tourist activities - Entertainment activities - Transportation services - Airport transfers - Limousine services - Private transfers - Travel-related services The account already has active Google Ads campaigns. Your responsibility will be to: - Audit the entire Google Ads account - Identify and fix existing campaign problems - Improve campaign structure - Optimize keywords and search terms - Improve negative keyword lists - Optimize ad copy and assets - Review targeting and locations - Optimize bidding strategies - Improve conversion tracking - Analyze search terms and user intent - Improve Quality Score where possible - Reduce wasted ad spend - Improve CTR, conversion rate and CPA - Increase bookings and qualified leads - Increase revenue generated from Google Ads - Improve ROAS - Create new campaigns when required - Test new keywords, ads, audiences and strategies - Monitor campaign performance daily - Make continuous optimization decisions based on data Account #2 – B2B SaaS Platform A second Saudi-based account for a B2B SaaS platform. This account currently has one Google Ads campaign. Your responsibilities include: - Audit the existing campaign - Identify performance issues - Optimize keywords and search terms - Improve targeting - Optimize ads - Review conversion tracking - Improve bidding strategy - Reduce irrelevant traffic - Improve lead quality - Optimize the campaign based on actual business results Google Ads Skills Required You should have strong practical experience with: - Google Search Ads - Performance Max - Display Ads - Remarketing - YouTube Ads - Google Shopping where applicable - Demand Gen - Conversion tracking - GA4 - Google Tag Manager - Google Ads conversion tracking - Audience targeting - Keyword research - Search term analysis - Negative keywords - Bidding strategies - ROAS optimization - CPA optimization - Lead generation - E-commerce / booking conversion optimization You do not need to use every campaign type immediately. The important thing is knowing which campaign type should be used, when, and why. What We Expect From You We expect you to work as a performance-focused Google Ads specialist, not simply as a campaign operator. Your decisions should be based on: Spend → Leads/Bookings → Conversion Rate → Revenue → ROAS → Profitability We are primarily interested in real business results, not vanity metrics. You should be comfortable telling us: - What is wrong with the account - Why it is wrong - What you are going to change - What result you expect - What happened after the change - What should be done next Working Hours 10 hours per week Approximately 40 hours per month. You will be expected to actively monitor and optimize the campaigns on a regular basis, with daily performance monitoring. Rate & Payment Hourly Rate: $5/hour Initial payment/milestone: $20 The remaining monthly payment will be released after completion of the first month based on the agreed performance expectations and the quality of the work delivered. Our initial business target is to generate at least: SAR 15,000+ in attributable sales/revenue from Google Ads The exact performance measurement and attribution methodology will be agreed before starting. Important: We understand that Google Ads performance depends on multiple factors, including landing pages, pricing, market demand, tracking, sales follow-up and seasonality. Therefore, we will evaluate performance based on measurable Google Ads results and the agreed KPIs, not revenue alone. First Month Expectations During the first month, we expect you to: Week 1 - Complete a full account audit - Identify major problems - Review conversion tracking - Review campaign structure - Review keywords and search terms - Review negative keywords - Review bidding strategies - Review locations and audiences - Provide an optimization/action plan - Immediately fix critical issues Week 2 - Implement optimization recommendations - Launch new campaigns where appropriate - Continuously optimize existing campaigns - Monitor search terms - Add negative keywords - Test ads - Optimize bids and budgets - Monitor conversions - Analyze sales/booking performance - Improve ROAS and CPA - Provide regular performance updates WK 3-4: generating bookings and keep improving the Campaigns Performance and ROI. Reporting You should be able to provide clear reports showing: - Ad Spend - Clicks - CTR - CPC - Conversions - Conversion Rate - Cost per Conversion - Leads / Bookings - Revenue - ROAS - Best-performing campaigns - Worst-performing campaigns - Actions taken - Recommendations for the next period Required Experience You should have proven experience with at least one of the following: - Tourism / Travel - Hotels - Tours & Activities - Airport Transfers - Transportation / Limousine - E-commerce - Booking platforms - Lead Generation - B2B SaaS Experience in the Saudi Arabian market is highly preferred. To Apply Please answer the following questions in your proposal: 1. How many years of hands-on Google Ads experience do you have? 2. Have you managed Google Ads accounts for tourism, travel, tours, transportation or limousine businesses? Please provide examples. 3. Have you worked with Saudi Arabian businesses before? 4. What is your experience with B2B SaaS Google Ads campaigns? 5. How would you approach auditing an existing account that is currently generating poor ROI? 6. What are the first 5 things you would check when taking over our tourism Google Ads account? 7. Which Google Ads campaign types do you believe are most suitable for a tourism business offering tours, activities and transportation in Saudi Arabia, and why? 8. How do you measure and optimize ROAS and actual revenue, rather than only leads and clicks? 9. What conversion tracking setup do you normally use with Google Ads + GA4 + Google Tag Manager? 10. Please provide 2–3 examples of accounts you personally optimized, including: - Monthly ad spend - Previous performance - Results after optimization - ROAS / CPA improvement 11. Are you available to work 10 hours per week and monitor campaigns on a daily basis? 12. What would your action plan be during the first 7 days after receiving access to the account? Important We are looking for a long-term Google Ads performance specialist if the first month proves successful. Please do not apply if your experience is mainly limited to creating basic campaigns without hands-on optimization and performance responsibility. We are looking for someone who can take ownership, find problems, fix them, test new strategies and directly improve the commercial performance of the accounts.