Google Ads Expert for Canadian Web Design Agency Full-Funnel Setup + Ongoing Management

Overview We're a software development and marketing agency offering website design and development services to clients across Canada. We're looking for a Google Ads specialist to build and run our lead-generation program. The goal is qualified leads (discovery calls/quote requests) for our web design and dev services, not vanity clicks. This is a two-phase engagement: an initial setup/audit phase to get the account, tracking, and funnel right, followed by ongoing monthly optimization and scaling. Phase 1 — Setup & Audit Audit our existing Google Ads account (or build from scratch) and account structure Keyword and competitor research for "website design / web development Canada" intent Set up Search campaigns (and Performance Max / Display where it makes sense) Implement proper conversion tracking: GA4, Google Tag Manager, call/form tracking, and conversion imports Review landing pages and give clear CRO recommendations to lift conversion rate and lower cost per lead Phase 2 — Ongoing Management Manage and optimize campaigns against CPL, conversion rate, and lead quality Run structured A/B tests on ad copy, keywords, bids, and landing pages Manage a monthly ad budget in the CAD $5,000–$15,000 range, scaling profitably Deliver a clear monthly report with results and next-step recommendations You should have Proven Google Ads results for lead generation (please show real numbers) Strong Search + Performance Max experience; comfortable with GA4 and GTM Solid grasp of conversion tracking, attribution, and CRO fundamentals Experience with Canadian / North American markets (a plus) Experience marketing web design, dev, or B2B service businesses (a strong plus) Clear written English and self-directed communication Engagement details Long-term, starting with the setup phase then moving to ongoing monthly management Remote; some overlap with North American business hours preferred Please propose your rate and structure (hourly or monthly retainer) To apply, please answer: Share 1–2 lead-gen Google Ads accounts you've run — include cost per lead, budget managed, and how you improved results over time. For a web design/dev agency targeting Canada, what would your first 30 days focus on? How do you set up conversion tracking so we can trust the numbers (calls + form fills)? Applications that answer these questions will be prioritized. Generic proposals will be ignored.