Google Ads Expert for Shopify

Google Ads Expert for Shopify – Setup, Tracking & Ongoing Management We are an established e-commerce business generating approximately £2m annual turnover through Amazon and are now looking to grow our Shopify/Google Ads channel. We need an experienced Google Ads e-commerce specialist to initially: Set up/audit our Google Ads account and connect it properly to Shopify Set up Google Merchant Center/product feeds as required Ensure purchase, revenue and conversion tracking is accurate (including GA4) Launch and structure our initial campaigns Check/test everything before we begin scaling spend Our first product is an evergreen Mexican costume. This will be followed by a larger range of Halloween and Christmas products, with more products added over time. Halloween sales should pick up from start of October, but we plan to launch the halloween campaign middle of September, or earlier if you advise to. For ongoing management, we need someone who will actively optimise the account — reviewing search terms, adding negative keywords, controlling wasted spend, adjusting campaigns/budgets, improving ROAS and scaling what works. Our initial preference is to separate campaigns by product/category so we can understand profitability clearly, but we want you to advise us on the best structure. This is an hourly Upwork role and all work must be completed using Upwork's time/screen tracking. We're happy to pay for the time needed to manage the account properly and are looking for a long-term relationship rather than the cheapest freelancer. We currently generate around £2m per year on Amazon, so if Google Ads proves profitable there is significant potential to scale both the number of products and advertising spend. When applying, please briefly tell us: Your experience with Google Ads + Shopify e-commerce stores How you would ensure our conversion/revenue tracking is set up correctly How you would approach Shopping/PMax/Search for our type of business How you manage search terms, negative keywords and wasted spend An example of an e-commerce account you've successfully scaled Please only apply if you actively manage and optimise accounts. We are not looking for someone who simply launches Performance Max and leaves Google's automation to run. Thank you and I look forward to hearing from you. Rob Turner