Google Ads Expert for E-commerce CPG Brand (One-Time Setup + Structure Build)

Title: Google Ads Expert for E-commerce CPG Brand (One-Time Setup + Strategy Build) Description: We are a growing e-commerce CPG brand with strong performance on Meta Ads (Facebook/Instagram) and are now looking to properly build out Google Ads as a high-intent conversion channel. This is NOT a beginner setup. We are looking for someone experienced in e-commerce who understands how Google fits into a broader paid media strategy. Scope (One-Time Project): Full Google Ads account audit (if applicable) Build proper campaign structure from scratch or restructure existing: Branded Search Non-Branded Search (high intent only) Shopping and/or Performance Max campaigns Product feed optimization (titles, structure, segmentation) Conversion tracking verification (Shopify integration) Negative keyword setup and search term control Basic retargeting setup (optional but preferred) Bonus (Not Required): Ability to identify SEO opportunities based on search term data and keyword insights (no full SEO execution required) Important: We are NOT looking for someone to just “turn on PMax and let it run.” We want intentional structure, segmentation, and clear reasoning behind decisions. What is your favorite animal? Deliverables: Fully built campaign structure Clear explanation of setup (Loom or written walkthrough) Recommendations for scaling and ongoing management Optional: list of high-intent keywords or search insights that could inform SEO About Us: E-commerce CPG brand with multiple product categories (safety, fitness, wellness) AOV ~$80 Strong existing Meta Ads performance Requirements: Proven experience with e-commerce Google Ads (Search + Shopping/PMax) Experience optimizing product feeds Ability to explain strategy clearly (not just execute) To Apply, Please Answer: How would you structure Google Ads for a multi-product CPG brand? How do you approach Shopping vs Performance Max? What’s your strategy for non-branded search without wasting spend? What are the most important factors for strong Shopping performance? (Bonus) How do you use Google Ads data to inform SEO opportunities?