Google Ads For Education Company

We're looking for an experienced Google Ads specialist to manage and scale our campaigns for an education company. Focus areas are retargeting and cold traffic acquisition, so we need someone who's run both types of campaigns end to end and knows how to balance them for consistent lead flow. Responsibilities: Build, launch, and optimize Google Ads campaigns (Search, Display, Performance Max) targeting cold audiences and retargeting lists Continuously test ad copy, audiences, and bidding strategies to improve CPL and ROAS Monitor performance daily/weekly and report on key metrics Collaborate with our team on landing pages and funnel improvements to support ad performance Requirements: Proven track record running Google Ads for education, coaching, or similar lead-gen businesses Strong understanding of retargeting setup (audience segmentation, frequency capping, sequential messaging) Experience scaling cold traffic campaigns profitably Comfortable working independently and communicating proactively on results Please include examples of past campaigns you've managed (education space preferred) along with relevant metrics (CPL, ROAS, conversion rates) when you apply.