Google Ads Growth Specialist (US Market)

We are looking for an experienced Google Ads Growth Specialist to help validate an early-stage startup in the United States. This is not a traditional PPC management role. We're looking for someone who enjoys solving business problems through data, experimentation and continuous optimisation. The objective is to build, launch and optimise Google Search campaigns that generate high-intent customers while helping us validate our customer acquisition strategy. Responsibilities: - Develop a Google Search acquisition strategy - Conduct keyword research focused on commercial intent - Structure and launch campaigns - Write high-converting ad copy - Set up conversion tracking - Monitor campaign performance daily - Optimise campaigns based on real data - Improve acquisition efficiency over time - Recommend new growth opportunities and experiments We're Looking For Someone Who: - Has extensive experience with Google Ads - Understands conversion-focused marketing - Has worked on lead generation or high-consideration purchase campaigns - Thinks strategically, not just tactically - Is comfortable working directly with founders - Makes decisions based on data rather than assumptions Experience with startups, marketplaces, premium products or consumer platforms is a strong advantage. Success Will Be Measured By: - Quality of campaign structure - Lead quality - Conversion rate - Customer acquisition efficiency - Cost per qualified lead - Ability to continuously improve performance Generic AI-generated proposals will be ignored. Please start your proposal with the words "Growth First" so we know you've read the job description.