Google Ads & Local SEO Expert for Automotive Perfromance Shop

We are an established performance and repair shop in Phoenix, Arizona looking for an experienced Google Ads specialist who can consistently generate qualified leads and booked appointments. We specialize in: Dyno tuning Engine builds Diagnostics Fabrication Performance upgrades General automotive repair This is not an e-commerce business. Success is measured by phone calls, estimate requests, and vehicles scheduled into the shop. Responsibilities Create and manage Google Search campaigns Optimize our Google Business Profile Improve local SEO rankings Track conversions (calls, forms, booked appointments) Build and optimize landing pages if needed Recommend improvements to our website Monitor keyword performance and negative keywords Provide monthly reporting with actionable insights Help increase legitimate Google reviews Advise on reputation management and removal of policy-violating reviews Coordinate Meta/Facebook advertising if appropriate (bonus) Ideal Experience Please apply only if you have experience with: Local service businesses Automotive repair shops Performance automotive businesses Home service businesses (HVAC, plumbing, electrical, etc.) with proven lead generation Google Ads Google Analytics Google Tag Manager Local SEO Google Business Profile optimization Required in Your Proposal Please answer ALL of the following: What local businesses have you grown? What was the monthly ad budget? What was the cost per lead? What conversion rate did you achieve? Have you managed Google Business Profiles? Have you successfully removed Google reviews that violated policy? What would your first 90-day strategy be for our shop? What KPIs would you report monthly? Are you comfortable working with a business that performs both general repair and high-performance work? Provide examples or screenshots of campaigns you have personally managed. Success Metrics Your performance will be measured by: Qualified phone calls Estimate requests Vehicles booked Cost per booked appointment Return on ad spend (ROAS) Growth in Google reviews Growth in organic local rankings Important You will be given access to our accounts, but we will retain ownership of all Google Ads, Google Analytics, Google Business Profile, and website assets. We are looking for a long-term relationship, not a one-time setup. Please begin your proposal with the words "Horsepower" so I know you've read the entire posting.