Google Ads & Local Services Ads Specialist (Law Firm Experience Required) — US Only

We're looking for a Google Ads specialist who has run campaigns for law firms and can prove it with real numbers. This is not a role for someone with general PPC experience who has "worked with a few attorneys." We want someone who lives in legal lead gen and understands how it's different from e-commerce or lead gen in other verticals. Experience managing Local Services Ads (LSAs) alongside standard search is a requirement, not a bonus — we run both and need someone who understands how they work together. Before anything else, in your proposal, show us actual performance. Don't tell us you've managed law firm accounts — show us cost per lead, cost per qualified case, conversion rates, spend levels, and how those moved over time. If your application doesn't include concrete numbers, we'll assume you don't have them. The work itself is tied closely to offline conversion tracking. A big part of why we're hiring is that lead quality and attribution matter more to us than raw lead volume, so we need someone who actually understands how conversions get fed back into Google Ads from a CRM, not just someone who optimizes inside the ads platform. To be considered, please answer these in your proposal: 1. How do you track offline conversions? Walk us through your actual process, not the textbook version. 2. Do you have direct experience with the Salesforce Data Manager API and offline conversion tracking for Google Ads? Tell us specifically what you've built or maintained. 3. What conversion goals do you typically set in Google Ads for law firms, and why those? 4. How do you manage and optimize Local Services Ads for law firms, and how do you handle lead disputes and attribution between LSAs and standard search? How this works: - We start with a paid assessment of our current account. You'll audit what's there, tell us what's working, what's broken, and what you'd change, and send that back to us in writing. - Based on that, we'll scope the ongoing engagement. If this sounds like you and you've got the numbers to back it up, apply.