Google Ads Manager | Meta Ads Manager

This is a strategic, performance-focused role for an experienced Paid Media professional who can independently take ownership of campaign performance and drive measurable business growth. You will be responsible for managing the complete paid media lifecycle—from strategy and campaign execution to tracking, optimization, analysis, reporting, and scaling. Your primary focus will be maximizing performance, improving efficiency, and achieving sustainable results. You will collaborate with a dedicated Project Manager who handles client communication, allowing you to focus on campaign strategy, data analysis, technical implementation, testing, optimization, and performance improvement. We are a flexible, remote-first team that values ownership, accountability, proactive communication, analytical thinking, and measurable results. Responsibilities 🔵 Paid Media Strategy & Campaign Management Manage and optimize Google Ads campaigns, including Search and Performance Max (PMax). Manage Meta Ads campaigns across Facebook and Instagram. Take full ownership of campaigns from planning and setup through optimization and scaling. Conduct keyword research, audience targeting, bidding strategy, budget allocation, and performance testing. Develop paid media strategies aligned with business objectives, KPIs, profitability, and growth targets. Continuously test new approaches to improve campaign efficiency, conversions, and return on ad spend. 🔵 Performance Analysis & Strategic Optimization Analyze historical and real-time campaign data to identify trends, opportunities, and performance gaps. Monitor key performance indicators and proactively identify issues before they negatively impact results. Develop clear, data-driven optimization strategies based on campaign performance. Provide actionable recommendations and explain the reasoning behind strategic decisions. Evaluate campaign profitability, customer acquisition costs, conve