Google Ads Manager for Modular Homes Company – Lead Generation Campaign (US)

We're a fast-growing modular and container home manufacturer selling to homeowners, developers, and businesses across the US. We're looking for an experienced Google Ads specialist to build and manage a search campaign focused on generating high-quality, purchase-ready leads. The goal: Capture buyers actively searching for modular homes, prefab homes, and container homes on Google, and drive them to contact us. We care about lead quality over volume — we want inquiries from people with budget in hand who are ready to buy, not casual browsers. What you'll do: Build a Google Search campaign from scratch (keyword research, ad copy, negative keywords, geo-targeting) Structure campaigns to filter for high-intent, qualified buyers (e.g., pricing-related keywords, lead form qualification, budget qualifiers in ad copy) Set up conversion tracking (form submissions, calls) and connect to our CRM Manage bidding strategy and budget pacing Optimize weekly based on lead quality feedback from our sales team Report on CPL, conversion rate, and lead quality — not just clicks Requirements: 3+ years managing Google Ads for lead generation (not e-commerce) Experience in home construction, real estate, prefab/modular housing, or other high-ticket home improvement verticals strongly preferred Proven track record of lowering cost-per-qualified-lead — please share examples/results Comfortable with conversion tracking setup (GA4, Google Tag Manager, offline conversion imports) Experience integrating leads into a CRM (we use GoHighLevel) To apply: Briefly describe a lead-gen campaign you ran in a high-ticket niche, the results (CPL, lead volume, quality), and how you'd approach filtering out unqualified tire-kickers for a product with a $50K+ price point. Do not message us outside of Upwork or you will be disqualified.