Google Ads Manager for Walk-In Clinics/Medical Centers

I run marketing for walk-in clinics and medical centres. I need one person to build, run, and manage Google Ads for these accounts on an ongoing basis. This is a same-day demand business. Someone is sick, injured, or needs a form signed today, and they are searching on a phone from a car. The only numbers that matter are calls, direction requests, and patients through the door at a cost that works. WHAT YOU WILL DO 1. Build and manage Google Search and Local campaigns for walk-in clinics and medical centres. 2. Own conversion tracking end to end: GA4, Google Ads conversion actions, call tracking, direction requests, and any online check-in or booking tool the clinic uses. 3. Manage hours and ad scheduling tightly. If ads run when the doors are closed, the budget is wasted. Ads need to reflect real opening hours, holidays, and wait times. 4. Run search term reports and negative keyword lists weekly. These accounts leak into hospital searches, emergency room searches, free clinic searches, job seekers looking for clinic work, and people researching symptoms with no intent to visit. If you do not police this, the budget disappears. 5. Build around the services that actually pay: physicals, travel vaccines, sick notes and medical forms, minor injuries, prescription renewals, telehealth. Not just "walk in clinic near me." 6. Report weekly on spend, calls, cost per call, and cost per patient visit. 7. Join client calls when needed and explain performance in plain language. PROOF OF RESULTS — READ CAREFULLY I will not consider any proposal that skips this section. Case study PDFs, agency decks, and "10 years of experience" statements will be ignored. Send the following with your proposal: 1. Unedited screenshots from live Google Ads accounts you personally managed, covering the last 90 days. Each must show: account or campaign name, date range, spend, conversions, cost per conversion, and conversion rate. Blur the client name if you must — do not blur the numbers or the dates. 2. The names of the conversion actions in those accounts. I want to see calls, direction requests, or check-ins — not "page views" or "all conversions." 3. At least one account from healthcare, urgent care, or another high-volume local service where the customer shows up in person rather than booking weeks out. E-commerce results do not transfer and will not count. BIG BONUS — NOT REQUIRED, BUT IT MOVES YOU TO THE FRONT Most people can show me conversions. Very few can tell me what those conversions were actually worth. If you can tell me how many patients a clinic actually saw as a result of your campaigns, or what revenue your work generated for them, say so. Even rough, honest numbers count. If you tracked ad spend against clinic revenue, or know your cost per patient through the door rather than just cost per click, lead with that. It is not a requirement and you will still be considered without it — but it tells me you think like an owner rather than a technician, and it puts you one foot in the door immediately. WHAT DISQUALIFIES YOU IMMEDIATELY - A proposal that does not mention walk-in or urgent care. - Screenshots with no visible date range. - Results shown only as a designed slide or report instead of the live platform. - Claiming results from an account you cannot demonstrate access to. - Reselling this work to a subcontractor without telling me. ENGAGEMENT - Starts as a paid trial on one to two accounts for 60 to 90 days. - If the numbers hold, this becomes ongoing work across the full roster. - You own strategy and the ad account. I handle the funnel, CRM, and client relationship. ANSWER THESE IN YOUR PROPOSAL 1. A walk-in patient never books. Most do not call. They just show up. How do you prove the ads caused the visit, and what do you use to measure it? 2. Value per patient here is low and volume is high. How does that change how you build the account compared to a high-ticket service? 3. Nearly all this traffic is mobile and urgent. What does that mean for your ad copy, extensions, and landing page? 4. How do you handle hours, holidays, and long wait times in the account so you are not paying for clicks the clinic cannot serve? 5. What is your monthly management fee, and is it flat or a percentage of spend? TO CONFIRM YOU READ THIS Start your proposal with this exact line: "I have read the entire walk-in clinic brief and my proposal includes 90-day live account screenshots."