Google Ads Manager for eCommerce Store Growth

We're looking for an experienced Google Ads Specialist to help scale our eCommerce business through high-performing advertising campaigns. The ideal candidate has a proven track record of managing Google Shopping, Performance Max, and Search campaigns, with a strong focus on profitability, conversion tracking, and continuous optimization. If you're data-driven, proactive, and passionate about maximizing ROAS, we'd love to work with you. Responsibilities Review and optimize our existing Google Ads account and campaign structure. Create and manage Google Shopping, Performance Max, and Search campaigns. Configure and optimize Google Merchant Center product feeds. Set up GA4 and Google Tag Manager for accurate conversion tracking, including purchases, add-to-cart, and checkout events. Perform keyword research and develop effective bidding strategies. Optimize product titles, descriptions, audiences, and campaign settings for higher conversions. Monitor campaign performance and improve ROAS while reducing CPA. Implement negative keywords and search term optimization. Conduct A/B testing on ad assets, audiences, and bidding strategies. Provide clear recommendations for campaign growth and scaling. Requirements Proven experience managing Google Ads for eCommerce stores. Strong knowledge of Google Shopping, Performance Max, Search Ads, and Merchant Center. Hands-on experience with GA4, GTM, and conversion tracking. Ability to analyze campaign data and make data-driven optimization decisions. Experience improving ROAS, CTR, and overall campaign performance. Excellent communication skills and ability to provide regular performance updates. Deliverables Well-structured Google Shopping, Performance Max, and Search campaigns. Fully optimized Google Merchant Center account and product feed. Accurate GA4 and GTM conversion tracking implementation. Keyword research and negative keyword strategy. Weekly or bi-weekly campaign performance reports. Continuous optimization plan with actionable recommendations for scaling. Preferred Qualifications Google Ads Certification. Experience with Shopify, WooCommerce, or other eCommerce platforms. Familiarity with feed optimization tools and automation. Strong understanding of audience segmentation and remarketing strategies. Project Type: Ongoing Experience Level: Intermediate to Expert Industry: eCommerce & Retail