Google Ads Manager

About the Role We are a growing digital marketing agency focused on helping small and mid-sized businesses generate predictable, measurable leads. As we expand our agency, paid advertising is becoming a more central part of how we drive results for our clients. We’re looking for a Digital Ads Manager who lives and breathes paid media — someone who enjoys being inside ad platforms all day, testing, optimizing, and improving performance. This role is execution-first. You won’t be expected to manage clients, build landing pages, or handle sales calls. Instead, you’ll own paid advertising performance across platforms and collaborate closely with a team that supports copy, landing pages, strategy, and client communication. Mission of the Position: To build and manage paid advertising systems that deliver predictable, measurable lead generation for our clients. Core Responsibilities: • Plan, launch, manage, and optimize paid ad campaigns across Google Ads • Monitor budgets, bids, pacing, and performance to hit lead generation goals • Write and/or refine short-form ad copy (with team collaboration) • Continuously test: Audiences, Keywords, Ad variations, Creative formats • Diagnose performance issues and recommend clear next steps • Review campaign data and translate results into insights the team can act on • Collaborate with landing page and copy teams to improve conversion rates • Maintain clean, organized account structures and documentation • Provide regular updates through Slack and/or ClickUp. Tracking, Analytics & Reporting You don’t need to be a developer — but you do need to be technically confident. You’ll be expected to: • Work comfortably with GA4 • Understand and navigate Google Tag Manager • QA conversion tracking and flag issues early • Understand attribution limitations and platform reporting differences • Review CRM-level data to assess lead quality (with internal support) • Contribute to reporting by explaining what’s happening and why This Role Is Not a Fit If... • You need frequent reminders or follow-up from your manager. • You wait for instructions instead of proactively identifying opportunities. • You struggle to communicate progress, roadblocks, or concerns. • You prefer highly structured environments where every task is assigned. • You are managing multiple full-time jobs simultaneously. We are a small agency. Success in this role requires strong ownership, initiative, and communication. What Success Looks Like: In this role, success means: • Campaigns are structured cleanly and logically • Budgets are paced correctly • Performance improves over time through testing and optimization • Tracking issues are identified early • Insights are clearly communicated to the team • You proactively flag opportunities and problems • You operate independently, but collaboratively Google and Meta are our core platforms — but we believe opportunities exist beyond the obvious channels. Experience with or interest in testing platforms like Reddit ads and other niche or emerging paid channels is a plus, not a requirement. Curiosity, thoughtful experimentation, and a test-and-learn mindset matter more than mastery here. Please address your note/cover letter to Liz. Why Join Us? Here Are Our Core Values: • Lead with Excellence: We hire the best and empower them to drive results. • Radical Transparency: We develop mutual trust by engaging in open, honest conversations. • Spark Action: Everything we do for our clients is laser-focused on their goals. • Have a Sunny Disposition: We maintain an optimistic outlook by turning challenges into opportunities.