Google Ads & Meta Ads Manager

We sell electric outboard motors online with Shopify in the US, direct to consumer, with an average order value of around $1200. We want to run ads to improve our sales of motors and batteries, which have an AOV of $3000-$12,000. We're looking for someone to take ownership of our paid ads and help us grow. What you'll do: -Set up our Google Ads account, including conversion tracking (GA4, Google Tag Manager, and offline/enhanced conversions as needed) so we can accurately measure sales -Build and launch Google Ads campaigns (Search, Shopping/Performance Max) tailored to a considered, higher-ticket purchase -Manage and optimize campaigns on an ongoing basis: bids, budgets, keywords, ad copy, audiences, and creative testing -Eventually help us stand up and manage Meta Ads campaigns as we expand -Report on performance regularly and recommend adjustments based on data -Have weekly calls with us to go over performance and teach us how to manage these ads What we're looking for: -Proven experience managing Google Ads accounts for ecommerce or DTC brands, ideally with higher-ticket products -Strong understanding of conversion tracking setup (GTM, GA4, Google Ads conversion actions) -Experience with Meta Ads is a plus, or willingness to learn and take this on down the line -Comfortable working directly with a small team and communicating clearly about strategy and results -Important: willingness to explain your reasoning and teach us as you go. We want to build in-house understanding of our ad accounts, not just hand things off blindly To apply, please include: -Examples of ecommerce/DTC accounts you've managed, especially any higher-ticket or considered-purchase products -Your approach to conversion tracking setup -How you typically communicate with clients and report on performance -How you bill your clients. One time setup fee and then monthly management fee, or hourly rate? We've had great luck finding long term partnerships with UpWork with out SEO and YouTube editors and are looking to do the same with this!