Google Ads PPC Expert – Lead Generation & Conversion Optimisation

We’re a new startup looking for an exceptional Google Ads PPC expert to take ownership of our paid search and lead-generation activity and prove concept within the first 30 days! I'm not looking for someone who simply knows how to set up campaigns and check them once a week. We want someone who eats, sleeps and breathes Google Ads - someone highly analytical, commercially minded, obsessed with performance, and willing to continuously test, track and optimise until we achieve the required results. What You'll Be Responsible For You will take ownership of our Google Ads activity from strategy through to execution, measurement and ongoing optimisation. Your responsibilities will include: Workign with the founder - Developing our Google Ads / PPC strategy from the ground up → Keyword research, competitor analysis and search-intent analysis → Campaign and account architecture → Search, Performance Max, remarketing and other relevant Google Ads campaign types → Writing and continuously testing high-converting ad copy → Negative keyword management and search-term optimisation → Bid strategy, budget and cost-per-lead optimisation → Conversion tracking and attribution → GA4 and Google Tag Manager implementation/validation → Developing clear **KPIs and performance benchmarks** → Monitoring CPL, CPA, conversion rate, lead quality, ROAS and other relevant metrics → Creating reporting systems that make performance easy for stakeholders to understand UNDERSTANDING OF Lead Generation & Landing Page Optimisation WILL BE VERY IMPORTANT!!! This is a critical part of the role. (Please read) You must have a strong understanding of lead generation and landing-page conversion science, not just Google Ads. We want someone who understands the complete journey: Keyword → Search Intent → Ad → Landing Page → Conversion → Lead Quality → Cost Per Acquisition* You should be comfortable analysing and recommending improvements to: - Landing-page structure - Headlines and messaging - Calls to action - Forms and form friction - Trust signals - Mobile conversion experience - Page speed - A/B testing - Conversion-rate optimisation (CRO) ## Who We're Looking For You should have: → 5+ years of hands-on Google Ads PPC experience → Current or previous **Google Ads certifications** → A proven track record managing successful lead-generation campaigns → Strong understanding of conversion tracking and attribution → Excellent knowledge of **Google Sheets**, including building useful reporting and performance trackers → Experience with GA4, Google Tag Manager and related marketing tools → Strong analytical and numerical skills → Excellent understanding of landing-page conversion optimisation → A test-and-learn mentality ## When Applying **Please do not send a generic PPC proposal.** Start your application with the words **“PPC RESULTS”** so we know you've read the full brief. Then please provide: 1. How many years you've personally managed Google Ads campaigns. 2. Your current Google Ads certifications. 3. **2–3 examples of lead-generation campaigns you've managed**, including budget, CPL/CPA, conversion rate and improvements you achieved where possible. 4. An example of a Google Sheets dashboard/tracker you've built for PPC reporting. Screenshots with confidential information removed are fine. We're looking for someone who can become a long-term PPC partner to the business, not simply execute tasks. !!Immediate start available for the right person!!