Google Ads PPC Expert for Real Estate

We are a Southern California real estate investment company with 25+ years of experience and 1,000+ closed transactions. We buy houses directly from motivated sellers across Riverside, San Bernardino, Los Angeles, Orange, and San Diego counties. We are looking for a Google Ads PPC specialist who has direct experience running lead generation campaigns for real estate investors, home buyers, or motivated seller campaigns. This is not a general e-commerce or brand awareness role — we need someone who understands distressed seller psychology, high-intent keywords, and conversion-focused landing pages. What You Will Be Doing: Build and manage Google Search and/or YouTube campaigns targeting motivated sellers in Southern California Research and implement high-intent motivated seller keywords (e.g. "sell my house fast," "we buy houses," "cash for homes") Set up and manage negative keyword lists to eliminate low-quality and out-of-area traffic Configure precise geo-targeting limited to our five-county service area Optimize campaigns for inbound phone calls and form submissions Provide weekly performance reports including cost per lead, call volume, and lead quality assessment Make ongoing adjustments to improve lead quality — not just lead volume Requirements (Non-Negotiable): Proven experience running Google Ads for real estate investors, "we buy houses" campaigns, or motivated seller lead generation — you must be able to show examples or results Strong understanding of high-intent search campaigns and call-focused conversion tracking Experience with geo-targeting and audience exclusions Ability to work independently with minimal oversight Responsive communication — weekly updates required, must be reachable within 24 hours Nice to Have (Strong Preference): Experience with Carrot websites (our landing pages run on Carrot) Experience running lead gen PPC for home services, legal, or financial services (urgent/distressed buyer mindset) Familiarity with call tracking tools (CallRail or similar) Experience with YouTube ads targeting homeowners What We Are NOT Looking For: General digital marketers without lead generation experience Agencies or large teams — we want one dedicated specialist Anyone who cannot show prior real estate or distressed lead generation results Set-it-and-forget-it managers — active optimization is required To Apply — Answer These Questions in Your Proposal: Have you run Google Ads campaigns specifically for real estate investors or motivated seller lead generation? If yes, describe the campaign and results. What is your strategy for targeting distressed homeowners in a specific geographic area while filtering out low-motivation or out-of-area leads? What tools do you use to track and optimize for inbound phone calls vs. form fills? What is your availability and preferred communication method? Proposals that do not answer these four questions will not be considered. Budget: Hourly: $25–$50/hr depending on experience OR fixed monthly retainer: open to discussion based on scope Ad spend is managed separately and paid directly by us