Google Ads / PPC Specialist B2B Lead Gen for 3PL Fulfillment Company

About us Shipr is a Tampa-based 3PL. We do pick-and-pack fulfillment for ecom brands plus DDP freight out of China. Flat per-order pricing, single-line-item invoicing, no junk fees. We're already running paid social now we want a Google Ads channel that produces booked sales calls. What we need Someone to build and manage Google Search (and possibly Performance Max / retargeting, if you can justify it) with one job: qualified leads at a CPL that makes sense for a B2B service with a long-ish LTV. Scope: Account build from scratch or audit + rebuild of what exists Keyword research around fulfillment / 3PL / warehousing / freight intent, plus aggressive negative keyword work (this vertical bleeds budget on job seekers, students, and carrier lookups) Ad copy and extensions written for our ICPs, not generic "best 3PL" filler Conversion tracking setup and QA GA4, Google Ads conversions, form + call tracking, offline conversion import from booked calls if possible Landing page feedback (we can ship changes fast, so tell us what's costing us conversions) Weekly reporting on spend, CPL, lead quality, and what you're changing next Requirements (please don't apply without these) Proven Google Ads results for a 3PL, fulfillment, warehousing, freight forwarding, or logistics client this is non-negotiable Comfortable with B2B lead gen where success = booked call, not form fill volume You own tracking. If the pixel and conversion setup are broken, you fix them or tell us exactly what to fix Direct communication, no account manager middle layer Nice to have Experience with cross-border / China freight demand LinkedIn or Bing paid experience as a secondary channel Budget & terms $1,500 + ad spend, managed monthly. Open to a paid test project first (30 days, defined budget) before a longer engagement. To apply, answer these I'm ignoring copy-paste proposals: Which 3PL or logistics client did you run Google Ads for? Rough monthly spend and CPL. What was their lead-to-close rate, or how did you know the leads were any good? Name three keyword themes you'd bid on for a US 3PL, and three negatives you'd add day one. What's the single most common tracking mistake you see in accounts like this?