Google Ads Specialist (UK Market) — Full Campaign Setup + Landing Page CRO + GA4 Tracking

I run an academic proofreading, editing, and formatting service targeting university students in the UK — specifically international students working on dissertations and theses. Important: we do NOT offer assignment/essay writing, only editing and proofreading of the student's own work. I'm looking for ONE experienced specialist who can own the full paid acquisition funnel — from click to conversion. This is a long-term business, so if this project goes well, ongoing monthly management is on the table. Scope of work: Google Ads (UK only): Full Search campaign build: campaign structure, ad groups, keywords (phrase/exact match, high-intent long-tail) Comprehensive negative keyword list (free, jobs, courses, AI tools, essay writing services, etc.) Ad copy writing (responsive search ads) positioned for international students Bidding strategy suited for a limited budget (~$400–500/month ad spend) Conversion-focused settings: UK location only, Display Network off, correct scheduling Landing Page Audit & Fixes: Audit my current website/landing page for conversion issues Recommend and implement fixes: clear pricing/CTA, WhatsApp contact button, trust signals, mobile speed Ensure the ads land on a dedicated, relevant page (not just the homepage) Tracking Setup (non-negotiable): GA4 property setup and configuration Google Ads conversion tracking (form fills + WhatsApp clicks) Google Tag Manager implementation Verify everything fires correctly before launch Deliverables: Live, launched campaign with my approval before spend starts Working GA4 + conversion tracking (demonstrated to me on a call/Loom) Landing page improvements implemented A short handover document: campaign structure, what to monitor, when to expect data Requirements: Proven experience with UK-market Google Ads campaigns (show me results/screenshots with sensitive data hidden) Experience with lead-gen/service businesses (not just ecommerce) GA4 + GTM hands-on skills (not just theory) Fluent English communication Screening questions (answer these in your proposal — proposals without answers will be declined): Share one example of a UK lead-generation campaign you managed. What was the monthly budget and cost per lead? With a ~£350/month budget in a niche where CPCs are £1.50–4, what bidding strategy would you start with, and why? What are the first 5 negative keywords you would add for a proofreading service, and why? How would you track a WhatsApp button click as a conversion in GA4? Note: Please don't send generic copy-paste proposals. Start your proposal with the word "DISSERTATION" so I know you read this.