Google Ads Specialist Needed to Restore Performance and Fix Misclassification Issues

**Overview:** We are a Canadian mortgage brokerage seeking a highly experienced Google Ads specialist to diagnose, restore, and stabilize a previously high-performing account that is now underperforming due to structural and policy-related issues. WEBSITE: (link removed) **Background:** Our Google Ads account was originally created in 2015 but remained unused until 2023. In 2023, we launched fully alongside a new website. At that time, Google incorrectly categorized our business as a debt settlement agency. After multiple reviews, this was corrected and the account performed well, generating consistent, high-quality leads. Recently, we hired a Google Ads specialist to improve performance and scale results. Instead of optimizing existing campaigns, they paused our proven campaigns, launched new ones, and rapidly increased spend to over $1,000 per day. Performance declined. We then requested a rollback to the original campaigns with a phased scaling approach. Upon reactivation of the original campaigns, Google reclassified the account again under debt-related services. We have since worked with Google to address this, but the account remains limited and underperforming. In parallel, we engaged a web developer to optimize the site, which introduced additional issues including slow load times and bugs. **Current Situation:** * Leads have dropped significantly * Cost efficiency has deteriorated * Campaign structure has been disrupted * Account is flagged or limited under Financial Services policies * Website performance issues are affecting conversions **Scope of Work:** * Audit full Google Ads account structure * Identify cause of performance decline and policy limitations * Restore or rebuild campaigns based on proven historical performance * Diagnose and resolve misclassification issues where possible * Clean up all assets, extensions, and campaign settings * Align campaigns with compliance while maintaining performance * Review landing pages and provide direction to improve conversion and speed * Re-establish stable lead flow and ROI **Key Requirement:** You must have direct, hands-on experience with: * Financial services advertising, specifically mortgages or lending * Google Ads policy and account recovery * Scaling and stabilizing accounts with prior performance history **Objective:** Return the account to a stable, high-performing state and identify exactly what caused the breakdown. Only apply if you have deep experience managing and fixing complex Google Ads accounts in regulated industries.