Google Ads Specialist Needed

# Google Ads Specialist (Freelance, Part-Time) - International Markets. Berlin Based or remote to work european time zone. ## About the Role We're looking for a Google Ads specialist to manage and improve campaigns across several international markets for a property rental platform. Some of these markets currently have low spend and low brand awareness, so this role is as much about building smart foundations as it is about optimizing what's already running. You'll take ownership of campaign structure, hygiene, and performance: reviewing what exists today, identifying what's holding results back, and making data-driven changes that move the needle on conversions. ## What You'll Do - Audit current campaign structure across multiple international markets and flag gaps or inefficiencies - Run account hygiene checks: keyword quality, negative keyword conflicts, disapproved ads, wasted spend - Optimize bidding, budgets, and targeting to improve cost per lead (CPL) and overall conversion volume - Build out or refine campaigns in markets with low spend and low brand awareness, where the playbook differs from mature markets - Test and refine ad copy, extensions, and audience targeting - Report on performance with clear, data-backed recommendations for next steps - Work independently, flagging risks or opportunities proactively rather than waiting to be asked ## What We're Looking For - Proven experience managing Google Ads campaigns end to end, ideally across multiple countries or languages - Strong hands-on experience with CPL (cost-per-lead) bidding models - Background in property, real estate, or a similarly lead-driven sector is a strong plus - Comfortable auditing an existing account and diagnosing issues without heavy hand-holding - Analytical mindset: you make recommendations based on data, not instinct - Clear, proactive communicator who can work with a lean, distributed team - Available for a part-time, ongoing engagement - **Type:** Freelance, part-time, ongoing and ideally Berlin Based - **Markets:** Multiple international markets, including some newer, lower-spend, lower-brand-awareness regions Please share: 1. Examples of Google Ads accounts you've managed, ideally with CPL bidding and/or property sector experience 2. A brief note on how you'd approach auditing a multi-market account for hygiene issues 3. Your availability and preferred working rhythm for a part-time engagement