Google Ads Specialist — Property Management Lead Gen (Live Trial → Ongoing)

IPM is a real estate company marketing high-value residential property, and we're hiring a Google Ads specialist to own our paid search end to end. You'll handle account setup and campaign architecture (Search, Performance Max, Remarketing), keyword and competitor research, conversion tracking via Google Tag Manager, GA4, call tracking and form tracking, daily management and budget pacing, and clear reporting. The metric that matters to us is cost per QUALIFIED lead — not raw clicks or form-fills — so you should be comfortable feeding qualified-lead data back into Google (offline conversion imports / CRM sync) to optimize for lead quality. We're hiring through a short PAID TRIAL first (a written audit + strategy plan), then moving the right person into an ongoing retainer. The live ad budget starts under $5k/month with room to scale once qualified leads are flowing. You're a strong fit if you have: • Proven Google Ads lead-generation results with real before/after numbers (CPL, lead quality, conversion rate) • Google Ads Search certification • Hands-on conversion tracking skill — you set up GTM + GA4 + call tracking yourself • Experience with high-value, long-sales-cycle verticals (real estate strongly preferred; mortgage, luxury services, or financial also relevant) • Strong written English and proactive communication Bonus: real estate / property developer / brokerage clients, or experience in luxury or high-rise condo markets. To apply, please answer in your proposal (generic proposals will be skipped): 1. Share one campaign where you improved cost per qualified lead — the before/after, and what you changed. 2. A real estate lead campaign is getting cheap clicks but the sales team says the leads are junk. What are the first three things you investigate? 3. Briefly: how do you set up conversion tracking for both form fills and phone calls? We read every proposal and the trial is paid. Looking forward to hearing from you.