Google Ads Specialist - Roofing Contractor

Google Ads Manager for Home Services Accounts (Roofing to start, more if it goes well) Hey there, We're Masterworks Design, a marketing agency in the Pacific Northwest. We work with about dozens of construction and home service companies (roofing, HVAC, plumbing, painting, restoration, builders) in the US. We're looking for a Google Ads manager to take over one account right away and, if it goes well, several more. The first account: A roofing and waterproof decking contractor in Tacoma, WA. We just finished a full audit so you won't be starting blind. The account is generating leads at a reasonable cost but the structure is wrong for what the business needs. Your first job is to rebuild it properly and then grow it as the results justify. What you'd be doing: 1. Rebuild and manage Search and Performance Max campaigns (structure, keywords, negatives, ads, assets, bidding, geo, schedule). 2. Set up and fix conversion tracking: Google Ads conversion actions, GA4 key events, Google Tag Manager, call tracking (CallRail), and offline conversion imports from GoHighLevel. 3. Set up Local Services Ads where it makes sense. 4. Write ad copy and tell us what the landing pages need. We build the pages, you tell us what converts. 5. Send a short weekly report in a format we agree on: spend, leads by type, cost per lead, what you changed, what you're changing next. We care about leads that turn into booked estimates, not clicks. 6. Flag problems early. If something upstream is broken (tracking, follow up, the landing page), say so in the report. What we're looking for: 1. 5+ years running Google Ads for local service businesses in the US. Home services or contractors is a big plus. 2. You've personally set up conversion tracking end to end, including GTM and call tracking, and can explain what you did on a real account. 3. Comfortable with PMax, tCPA and tROAS bidding, and knowing when NOT to use them. 4. Clear, plain communication. We'll be on Slack or email, and we'll need you to keep the client-facing side simple. 5. You've worked inside an agency or with agency clients before and understand that we sit between you and the client. Not a fit if you mostly run e-commerce or Shopping, if you can't show a lead gen account you've managed, or if you'll be subcontracting the work to someone else. How this works: We'll start with this one account on a monthly retainer, and we'll also pay separately for the initial rebuild. If the first 90 days go well we have more accounts (HVAC, plumbing, restoration, home builders) ready to hand over, each with its own retainer. We're looking for someone we can work with long term, not a one time setup. To apply, please include: 1. Two Google Ads accounts you've managed for local service businesses, with a few real numbers (spend, cost per lead, what you improved). Screenshots are great if you can share them. 2. A sentence or two on how you've handled conversion tracking and call tracking before. 3. Your monthly rate for managing an account at roughly $1,000 to $3,000 in spend, and your rate for the initial rebuild. 4. Your timezone and typical response time. Please start your proposal with the word "Tacoma" so we know you read this. Thanks,