Google Ads Specialist for WooCommerce Ecommerce Store (Performance Max & Profitability Focus)

We are looking for an experienced Google Ads specialist to manage and optimize our WooCommerce ecommerce business. Our primary goal is not simply increasing traffic or revenue, but maximizing profitable revenue and improving overall marketing efficiency. About the business * WooCommerce store * Specialized products in the camper / RV electrical systems niche * Monthly Google Ads spend: approximately €5,000–€8,000 * Currently running primarily Performance Max and Search campaigns * Using ThoughtMetric for multi-touch attribution and performance analysis What we are looking for We need someone who: * Has proven experience managing Google Ads for ecommerce businesses * Has strong Performance Max experience * Understands WooCommerce * Is comfortable working with attribution data beyond Google Ads * Focuses on profitability, not just ROAS * Can identify and reduce wasted spend * Understands campaign scaling while maintaining efficiency * Can proactively recommend improvements Responsibilities * Google Ads account management * Performance Max optimization * Search campaign optimization * Keyword and search term analysis * Negative keyword management * Budget allocation * Bid strategy optimization * Conversion tracking review * Monthly performance reporting * Recommendations focused on profitability Important We are not looking for a general digital marketing agency. We are specifically looking for an experienced Google Ads specialist with a strong ecommerce background who can demonstrate measurable results. When applying, please include: 1. Your Google Ads experience (years) 2. Ecommerce accounts you have managed 3. Average monthly ad spend of those accounts 4. Experience with WooCommerce 5. Experience with Performance Max 6. Your typical monthly management fee 7. Examples of profitability improvements you achieved for clients Engagement * Long-term preferred * Monthly management * Ongoing optimization and reporting We are looking for a proactive partner who thinks like a business owner and focuses on profitable growth rather than traffic volume alone.