Google Ads Specialist

We are looking for a highly experienced Google Ads specialist to manage and scale paid search campaigns for a growing aesthetic / healthcare brand based in Toronto. This is not a basic setup role. We are looking for someone who understands strategy, tracking, optimization, and scaling — not just campaign creation. Our focus is high-quality lead generation and measurable ROI. ⸻ Scope of Work • Full audit of existing Google Ads account • Campaign restructuring (Search + Performance Max if appropriate) • Advanced keyword strategy (high-intent only) • Competitor research • Ad copy optimization (conversion-driven) • Conversion tracking setup & validation (GA4, Google Tag Manager) • Ongoing optimization and scaling • Weekly reporting with insights (not just metrics) • Cost-per-lead reduction strategy Optional but preferred: • Landing page conversion improvement recommendations • Experience integrating CRM tracking ⸻ Our Goals • Increase qualified consultation bookings • Lower cost per acquisition • Improve Quality Score and CTR • Scale campaigns profitably ⸻ Ideal Candidate • 5+ years managing Google Ads • Strong experience in healthcare, aesthetics, or medical services • Proven case studies with measurable results • Advanced knowledge of GA4 + Tag Manager • Data-driven mindset • Excellent communication Budget Open to discussion based on experience and results. Please include: • Case studies • Typical CPL benchmarks you’ve achieved • Your approach to scaling a local service-based business