Google Ads Specialist

We are looking for an experienced *Google Ads Specialist* to manage, analyze, and optimize Google Ads campaigns for our clients. You will be responsible for developing and executing effective PPC strategies, analyzing campaign performance, and making data-driven decisions to improve results, maximize ROI, and achieve client goals. The ideal candidate must be reliable, highly experienced with Google Ads, analytical, and confident in making campaign adjustments based on performance data. Strong written and spoken English communication skills are also required. Key Responsibilities You must have experience with: - Google Search Campaigns - Google Display Campaigns - Google Shopping Campaigns - Keyword research and search term analysis - Ad copy creation and testing - Ad assets and extensions - Audience targeting and remarketing - Campaign and budget optimization - Bid strategy optimization - Conversion tracking and goal setup - Google Business Profile - Google Analytics and performance tracking - Campaign reporting and performance analysis - Analyzing campaign data to identify trends, issues, and opportunities - Making strategic adjustments based on campaign data and performance - Identifying underperforming campaigns, keywords, ads, and audiences and taking corrective action - Monitoring conversions, cost per conversion, CTR, CPC, ROAS, and other key performance metrics - Providing clear recommendations and action plans based on campaign results - Communicating campaign performance and recommendations clearly to clients - Attending Zoom meetings with clients when needed We are looking for someone who does more than simply set up and monitor campaigns. You should be able to *understand the data, determine what is working and what is not, and confidently take action to improve campaign performance.*