Google Ads Strategist for a High-Growth Law Firm

We're looking for a senior-level Google Ads strategist who knows how to generate qualified legal leads that turn into signed clients. This is not a role for someone who simply manages campaigns, adjusts bids, or delivers monthly reports. We're looking for a strategic marketer who understands the legal industry, can optimize every stage of the client acquisition funnel, and is driven by measurable business growth. Experience managing Google Ads for law firms is required. You should have a proven track record with high-intent legal search campaigns, call-driven lead generation, conversion tracking, and maximizing return on ad spend in competitive practice areas. Our firm is growth-focused and prepared to invest aggressively in campaigns that consistently produce profitable results. What You'll Be Responsible For -Building, restructuring, and optimizing Google Ads campaigns focused on qualified legal consultations -Identifying high-value legal search opportunities that generate signed cases—not just clicks or inquiries -Writing persuasive ad copy that improves click-through rates, increases consultation bookings, and lowers cost per acquisition -Creating scalable campaign structures for multiple practice areas and geographic locations Implementing accurate conversion tracking for phone calls, contact forms, live chat, and booked consultations -Monitoring campaign performance and making strategic optimization decisions based on signed cases, client value, and ROI -Scaling profitable campaigns while maintaining lead quality and acquisition efficiency -Collaborating on landing page improvements to increase consultation conversion rates What We Expect -Proven success running Google Ads campaigns for law firms or legal service providers -Ability to share real campaign performance metrics, including Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), consultation-to-client conversion rates, and overall lead quality -Strong understanding of legal client acquisition, competitive keyword strategy, and intake optimization -Experience managing high-budget campaigns in competitive legal markets -Ability to work independently and make strategic decisions without constant supervision -Confidence in being measured by signed cases, revenue growth, and campaign profitability—not simply account activity Ideal Background You'll stand out if you have experience with: -Personal Injury, Family Law, Criminal Defense, Immigration, Estate Planning, Bankruptcy, Employment Law, or other legal practice areas -Landing page optimization and Conversion Rate Optimization (CRO) -Call tracking platforms such as CallRail or WhatConverts -Google Tag Manager, GA4, and advanced conversion tracking -Offline conversion imports and CRM integrations -Local Services Ads (LSA) for law firms -Scaling Google Ads campaigns while maintaining high lead quality and profitable client acquisition If you've consistently helped law firms generate qualified consultations, reduce acquisition costs, and grow revenue through Google Ads, we'd like to hear from you. Please include examples of legal campaigns you've managed, measurable results, and a brief explanation of your strategy for improving lead quality and profitability.