Google Ads and Google Shopping Expert for Our Italian Online Store

We are a German manufacturer and online retailer of gabions, gabion fences, gabion columns, raised garden beds, trellises, and related accessories. Germany is our home market and our most important sales market. We also sell our products in several other European countries. Our total annual revenue is approximately USD 2.8 million. We are looking for an experienced freelancer to set up, develop, and manage Google Ads and Google Shopping for our Italian Shopify store. Current situation Between January 1, 2026, and August 22, 2026, we generated total sales of €36,834.41 in Italy from 604 invoices. These figures are taken from our entire sales system and should not be considered revenue generated by Google Ads. Italy will be developed as an independent pilot project. We intend to use a new Google Ads account exclusively for the Italian market. Who we are looking for We are looking for a freelancer with experience in the following areas: Google Ads for e-commerce businesses Google Shopping Google Merchant Center Shopify Product feeds Conversion tracking Performance Max Automated bidding strategies Optimization based on revenue, orders, and ROAS The Italian e-commerce market The freelancer should not simply set up an automated campaign and leave it unattended. We expect the campaigns to be regularly monitored, evaluated, and optimized. Google Shopping and product feed An essential part of the project is listing our products on Google Shopping in Italy. For the initial test, we will create a product feed containing 50 selected best-selling products. The freelancer will be responsible for reviewing the feed, importing it into Google Merchant Center, and preparing it for use with Google Shopping. The 50 best-selling products should include the following product groups: Standard gabions Gabion fences Gabion columns Gabion raised garden beds Trellises Accessories Custom-made gabions with a mesh size of 5 × 5 cm Custom-made gabions with a mesh size of 5 × 10 cm Custom-made gabions with a mesh size of 10 × 10 cm The freelancer must check whether the following information is complete and suitable for Google Shopping: SKU or unique product ID Italian product title Italian product description Product link to the Italian Shopify store Image link Current gross sales price Availability Product category Dimensions Mesh size EAN or GTIN, where available Shipping information, where required Missing or incorrect information must be documented and discussed with us. Custom-made gabions Our custom-made gabions should also be advertised through Google. For Google Shopping, specific starting configurations with fixed dimensions and an actual purchase price must be used. This applies to all three mesh sizes: 5 × 5 cm 5 × 10 cm 10 × 10 cm When the customer opens the product page, the advertised starting configuration should already be selected. The price provided in the product feed must match the price shown on the product page and in the shopping cart. The freelancer should also determine whether a small Google Search campaign targeting Italian search terms for custom-made gabions would be worthwhile. Planned campaign structure The freelancer should create a simple and economically viable campaign structure for Italy. The initial plan includes: Google Shopping or a suitable Performance Max campaign for selected products A small Search campaign for custom-made gabions A clear separation between branded and non-branded search terms A focus on the products with the best likelihood of success Exclusion of irrelevant search terms and unprofitable products The limited initial budget must not be spread across too many campaigns, products, or audiences. Advertising budget We want to begin with the lowest reasonable budget. The initial Google Ads budget will be: An average maximum of €10 per day Approximately €304 per full month An initial test period of three months The advertising budget will be paid directly by us to Google and is not part of the freelancer’s compensation. The budget may only be increased with our prior approval. If the campaigns perform profitably, the budget can be increased gradually. Conversion tracking Conversion tracking must be configured so that completed orders and order values from Shopify are transferred correctly to Google Ads. Only a completed purchase should be treated as the primary conversion. Page views, additions to the shopping cart, and other intermediate actions must not be treated as equivalent primary conversions. The freelancer must verify: Whether orders are tracked correctly Whether revenue is transferred correctly Whether conversions are being counted more than once Whether the currency and revenue values are correct Whether sales can be reliably attributed to Google Ads Monthly reporting We expect a short and understandable monthly report containing at least: Actual advertising spend Number of clicks Average cost per click Number of orders generated through Google Ads Cost per order Conversion rate Revenue generated through Google Ads ROAS Performance by product or product group Rejected or incorrect products Optimizations completed during the month Recommendations for the following month Test phase and long-term cooperation The initial test phase will last three months. At the end of the test phase, we will evaluate: Number of orders generated Cost per order Revenue generated through Google Ads ROAS Performance of the advertised products Quality of the conversion tracking Quality and transparency of the ongoing management If the results are positive, we are interested in a long-term working relationship. In this case, the advertising budget may be increased, and additional European countries may potentially be assigned at a later stage. Management costs We initially prefer: A fixed price for the review and initial setup A reasonable monthly fee for monitoring, reporting, and optimization Please include the following information in your application: Your relevant experience with Google Ads and Google Shopping Your experience with the Italian market Your fixed price for the initial setup Your monthly management fee The specific services included in your offer Ownership and access rights The Google Ads account will be created by our company and will remain entirely under our ownership. The Google Merchant Center account, campaigns, product feeds, tracking data, reports, and all content created as part of the project must also remain the property of our company. The freelancer will only receive the access rights required to complete the work. Additional paid software, external service providers, or increases to the advertising budget may only be used with our prior approval.