Google Ads and Meta Ads Manager

## About the Role We are seeking an experienced Google Ads and Meta Ads Specialist to manage, optimize, and improve our existing advertising campaigns. This is not an entry-level campaign management role. We are looking for a performance-driven expert who can analyze current campaigns, identify opportunities, improve lead quality, reduce cost per lead, increase conversion rates, and maximize return on ad spend. The ideal candidate has a proven track record of improving existing advertising accounts through strategic optimization, testing, and data-driven decision-making. ## Responsibilities * Audit and optimize existing Google Ads and Meta Ads campaigns * Identify opportunities to improve lead quality, conversion rates, and overall campaign performance * Manage budgets and allocate spend to maximize ROI * Optimize keywords, audiences, bidding strategies, ad copy, and campaign structure * Monitor campaign performance daily and implement ongoing improvements * Conduct A/B testing of ads, audiences, landing pages, and offers * Improve tracking, attribution, and reporting accuracy * Provide regular performance reports and actionable recommendations * Work closely with management to align advertising efforts with business goals * Stay current with platform updates, industry trends, and best practices ## Requirements * Minimum 5+ years managing and optimizing Google Ads and Meta Ads campaigns * Proven ability to improve campaign performance and reduce acquisition costs * Strong understanding of Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager, and conversion tracking * Experience managing lead generation campaigns * Strong analytical and problem-solving skills * Ability to identify issues quickly and implement effective solutions * Excellent communication and reporting abilities ## Ideal Candidate * Obsessed with performance metrics and ROI * Makes decisions based on data, not opinions * Proactively identifies growth opportunities * Has experience improving underperforming campaigns * Focuses on generating quality leads, not just increasing traffic * Takes ownership of results ## To Apply Please include: 1. Your Google Ads and Meta Ads experience. 2. Examples of accounts you improved. 3. Specific results achieved (CPL, CPA, ROAS, lead volume, conversion rates, etc.). 4. The largest monthly advertising budget you have managed. 5. What you typically review during the first 30 days when taking over an existing account.