Google Ads specialist in lead generation and tracking

I run a small Google Ads agency focused exclusively on lead generation for local service businesses in Denmark and Sweden. I'm looking for one experienced freelancer to manage accounts with me long-term. This is not an agency-to-agency arrangement. I want one individual who personally does the work — no teams, no subcontracting, no outsourcing. Start at ~15 hours/week, managing ~5 client accounts You work entirely behind the scenes and report directly to me — no client communication Working hours: 08:00–16:00 CET (Swedish/Danish business hours) You should be able to open an account, analyze it, and tell me what's wrong and what should change. Early on, report proposed changes to me before making significant edits. What actually matters 1. Conversion tracking — the most important skill here. Not just GTM tags. You need to be comfortable with offline conversion tracking (GCLID capture, offline imports, Enhanced Conversions for Leads), third-party booking and quote systems that sit between the click and the lead, call tracking, consent mode, and diagnosing why conversions don't fire or don't match the client's real lead numbers. If "offline conversion tracking" doesn't mean something specific to you, this isn't the right fit. 2. Real lead generation thinking. Google Ads is one part of the funnel: click → landing page → form or call → qualified lead → closed job. Optimize for cost per qualified lead, not clicks or raw conversions. Look at a landing page and tell me what's costing us leads. Know when a problem is an ads problem versus a landing page, tracking, or client follow-up problem. 3. AI fluency — the work isn't in English. Almost every site, ad and search term is in Danish or Swedish. You don't need to speak them. You do need to be genuinely good at using AI tools to work in a language you don't speak: reading landing pages, judging keyword intent, drafting copy I review before launch. Tell me how you already do this. Requirements Individual freelancer, strong hands-on Google Ads experience Strong lead generation background (local/B2B services preferred over e-commerce) Can implement and troubleshoot tracking on client websites independently, including offline conversions European client experience preferred Available 08:00–16:00 CET $7–10 USD/hour depending on experience How to apply Don't send me "5 years of Google Ads experience." Send: 1. A short intro, confirming you'll personally do the work. 2. Two or three case studies from lead gen accounts you personally managed — industry, market/country, monthly spend, leads and cost per lead, what was broken, what you changed, the result. Screenshots appreciated (blur client names if needed). 3. A direct answer to this: Describe a setup where you implemented offline conversion tracking. What was the data flow from the initial click to the conversion appearing back in Google Ads, and what broke along the way? Applications without a specific answer to question 3 won't be reviewed.