Google Adwords Support for Design Agency

Hi, I run Elevation Design, a small but experienced design agency based in Cape Town, South Africa. I am looking for a Google Ads specialist who knows the creative services / B2B space well enough to push back on me when I am wrong, and to bring ideas I have not thought of. If your plan is to execute exactly what I ask without question, we are probably not the right fit. Here is everything you need to know upfront. WHO WE ARE We are a design agency with 20+ years of experience. We do branding, graphic design, web design, animation, and ongoing design retainers. We are not a commodity shop. We are personal, fast, and built for long-term client relationships. Our website: https://www.elevationdesign.co.za/ WHAT I ACTUALLY WANT FROM THIS CAMPAIGN I am not chasing volume. I want 3 to 5 high-quality international clients on ongoing retainer arrangements. A single good client could be worth R500,000+ per year to us. Every rand spent must be treated accordingly. This is a relationship-led, high-consideration B2B sale. Please plan for that, not a quick-conversion e-commerce mindset. THE THREE PAGES THAT MATTER 1. Institutional Design Support (priority page, brand new) https://www.elevationdesign.co.za/institutional-design-support/ This targets universities, NGOs, foundations, membership bodies, and government communications teams who need consistent design support without in-house capacity. Annual reports, consistent design work etc…This is our most differentiated offering and deserves the most focused attention. 2. Design Retainers https://www.elevationdesign.co.za/retainers/ Targets any business needing predictable, ongoing design support. 3. Homepage OR Logo Design Page https://www.elevationdesign.co.za/ Broader catch-all for general agency interest. TARGET GEOGRAPHY Primary: London, UK Secondary: Manchester I am open to your recommendations if the data suggests another UK city is worth testing. I am not ready to expand to Europe yet. Let us prove the UK market first. BUDGET I am based in South Africa. Our currency is the ZAR. Please factor this in when you talk to me about costs. Ad spend: R7,000 to R8,000 per month ongoing Setup / month one: I understand this is heavier work. Please give me a clear hour estimate and your rate so I can budget accordingly. I am assuming roughly 10 to 12 hours for initial setup. Tell me if that is wrong. I want your fee and ad spend separated clearly in writing before we start. SOME KEYWORD IDEAS TO REACT TO These are starting points, not instructions. I expect you to interrogate these, throw out what does not work, and add what I have missed: Institutional page: - "design agency for universities" - "design retainer for NGOs" - "annual report design" - "institutional design agency UK" - "graphic designers London" Retainers: - "graphic design retainer UK" - "monthly retainers design agency" - "outsource graphic design London" - "ongoing design support agency" WHAT I DO NOT WANT - No Display Network - No Google Shopping, YouTube, or Performance Max - No vanity metrics (impressions and clicks mean nothing to me without conversions behind them) - No SEO work. I have invested heavily in this and rank well in South Africa. This engagement is purely paid search. WHAT I NEED FROM YOU BEFORE WE START - Keyword research with actual search volume and estimated CPC ranges for London - Your recommended campaign structure with reasoning (do not ask me to decide this for you) - Recommended budget split across campaigns - Draft ad copy for at least the institutional campaign - Your realistic estimate of leads per month given the budget, once campaigns are optimised - Your setup hour estimate and monthly maintenance hour estimate WHAT I AM LOOKING FOR IN YOU I want someone who has worked with service-based or creative businesses targeting international B2B clients. I want you to tell me when my ideas are wrong. I want proactive suggestions, not responses that just confirm what I already said. Please share relevant experience and specific examples of campaigns you have run that are comparable to this brief. A generic overview of your process is not useful to me. Looking forward to hearing from you.